At Paramount, we're revolutionizing the way small and medium businesses advertise on TV and Connected TV (CTV). Our innovative self-serve ads platform (Paramount Ads Manager) empowers businesses of all sizes to create impactful advertising campaigns at ease, reaching audiences through the power of television and streaming. As Senior Partner Marketing Manager, you’ll be responsible for expanding our ecosystem by building strong, mutually beneficial relationships with our technology and content partners. You’ll lead the development and execution of joint marketing initiatives that drive partner growth, increase brand awareness, and generate pipeline opportunities.
You’ll craft compelling co-marketing campaigns, manage partner enablement programs, and orchestrate efforts across digital channels, events, and content initiatives—ensuring our partners are equipped and motivated to promote Paramount effectively.

You’ll thrive in a fast-paced environment, bringing innovative ideas to life through storytelling, campaign execution, and data-driven optimizations to achieve measurable results.

Key Responsibilities:

Develop and implement a comprehensive partner marketing strategy that deepens our alignment with partners and contributes to growth targets.
Lead joint marketing campaigns with technology partners, including digital, event, and content activation efforts, aligning messaging and branding to maximize impact.
Define new and creative ways for us to align with trusted associations and individuals across key verticals to form content partnerships.
Collaborate with internal teams (Product, Design, Lifecycle Marketing) and partners to create compelling content and programs, while driving consistency in the brand and messaging across teams.
Manage agency and partner enablement programs, including co-branded content, webinars, and marketing assets that empower partners to independently promote Paramount Ads Manager solutions.
Track, analyze, and report on the performance of partner marketing programs, optimizing campaigns based on data insights.
Cultivate strong relationships with key partners, fostering collaboration and identifying new co-marketing opportunities.

Basic Qualifications:

7+ years of experience in partner, channel or events marketing, with a proven track record of executing successful co-marketing campaigns that drive business growth.

Additional Qualifications:

Strong understanding of digital marketing channels, including email, paid media, and content distribution.
Ability to develop compelling narratives and assets suited for different partner audiences and channels.
Experience managing multiple campaigns and projects simultaneously, including events, with excellent organizational skills.
Data-driven mindset, with the ability to analyze campaign performance and adjust strategies accordingly.

#Li-Hybrid
#Li-JR1

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

ADDITIONAL INFORMATION

Hiring Salary Range: $98,400.00 - 123,000.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.

Senior Partner Marketing Manager, SMB - Paramount Advertising

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