Job Description
About Fource and the Role:
Fource Entertainment, a premier concert promotion company based in Prague. We’re the team behind shows like Tyler, the Creator, Fontaines D.C., Mac DeMarco, Cigarettes After Sex - and many more. From intimate gigs to arena concerts, we take care of the full picture: from booking artists to production, ticketing and marketing.
As our Head of Marketing, you will oversee all aspects of live event marketing, digital promotion, and public relations. You will be responsible for designing, implementing, and analyzing marketing strategies across the entire Fource portfolio—from intimate club shows to major arena concerts and festivals. Additionally, you will be collaborating closely with our Fource Poland office in Warsaw to drive cross-border synergy, knowledge sharing and efficiencies.
Key Responsibilities:
- Campaign Strategy & Execution: Develop and execute comprehensive, multi-channel marketing campaigns (digital, OOH, radio, print, PR) for a high volume of events simultaneously.
- Artist & Agent Relations: Liaise directly with artist management, booking agents, and global tour marketers to secure asset approvals, align on creative strategy, and maximize cross-promotion.
- Budgeting & ROI: Manage multi-event marketing budgets, optimize digital ad spend for maximum ticket conversions, and meticulously track ticket pacing and promotional allocations.
- Media & PR Management: Cultivate and maintain strong relationships with media partners, journalists, reviewers, photographers, and local tastemakers.
- On-Site Coordination: Oversee on-site media operations, including press, photographers, and promotional activations during live events.
- Platforms & Tools: Lead the ongoing implementation, management and relationships with key marketing platforms and tools, including agency partnerships.
Essential Requirements & Skills:
- Experience: Minimum 4+ years of experience in marketing, ideally within the live music, entertainment, ticketing, or lifestyle brand sectors.
- Digital & Media Literacy: Proven track record in media buying, particularly digital performance marketing (Meta, TikTok, Google Ads). Familiarity with ticketing platforms, analytics, and CRM tools.
- Industry Knowledge: Deeply familiar with the local Czech media landscape and highly knowledgeable about new media formats and social network marketing tactics.
- Communication: Bilingual proficiency in Czech and English (both written and spoken) is strictly required.
- Work Style: Highly organized, detail-oriented, and capable of multitasking under strict deadlines in a fast-paced environment.
- Culture Fit: A passionate music fan who is resourceful, innovative, outgoing, and thrives in a team-oriented environment.
- Work Environment: Fource is a 4 day in-office work environment. As part of this role, the expectation is that the successful candidate is actively engaging and attending the event the company produces, industry events and culture in general. Given the nature of the role and the nature of the events, after hours availability is expected.
How to Apply: If this sounds like you, we need you on board! Please send your resume and a cover letter detailing your relevant experience to people@fource.cz.