Influencers Specialist
Location: Miami, FL
Reports to: Head of Communications
Overview
Dolce & Gabbana Beauty is seeking a detail-oriented Influencers Specialist to support influencer programs for the US market. This role partners closely with the Head of Communications and cross-functional teams to execute campaigns that align with brand standards, market needs, and global guidelines.
Key Responsibilities
Campaign Execution & Coordination
- Support the planning and day-to-day execution of US influencer campaigns (owned and retailer-led) across mega, macro, and mid-tier talent.
- Prepare campaign briefs, gather assets, manage timelines, and coordinate approvals to ensure on-brand, authentic content.
- Manage seeding lists, shipment tracking, and follow-ups to drive organic content.
- Coordinate event logistics for influencers (RSVPs, glam, call sheets, fashion pulls) and support on-site as needed.
Talent Sourcing & Negotiation Support
- Research and shortlist up-and-coming and trending creators aligned to campaign objectives and brand positioning.
- Liaise with agents and creators to collect rates, deliverables, usage terms, and content calendars; support negotiations to secure favorable terms.
Budget, Admin & Compliance
- Track POs, invoices, and actuals against budgets; maintain up-to-date trackers and files.
- Ensure creator compliance with brand, retailer, and legal guidelines (disclosures, usage, deadlines).
Analytics & Reporting
- Monitor performance and pull metrics using platform dashboards and internal tools to evaluate ROI and campaign health.
- Compile weekly and post-campaign reports with insights and recommendations to optimize future activations.
Cross-Functional & Retailer Support
- Coordinate with PR, Social, E-commerce, Trade Marketing, and Retailer teams to align briefs, calendars, and deliverables.
- Support retailer promotions and events by aligning influencer activities and content requirements.
Qualifications
- 2–4 years of experience in influencer marketing, or communications; luxury and/or beauty experience is a plus.
- Strong organizational skills and attention to detail; ability to manage multiple projects and deadlines.
- Comfortable working both independently and collaboratively in a fast-paced environment.
- Analytical mindset with experience compiling performance reports and basic ROI insights.
- Proficiency with influencer platforms (e.g., Traackr or similar) is a plus.
- Familiarity with the US influencer and retailer landscape.
- Ownership mindset and service-oriented approach.
- Bilingual in English and Spanish.