Job Description
Company: WDRB Media
Job Function: Broadcast News
Job Type: Full-Time
Job Location (Short): KY-Louisville
Requisition Id: 31746
Job Description
Digital News Producer – WDRB Media | Louisville, KY
WDRB Media is seeking a Digital News Producer with strong writing and editorial skills to join our growing digital newsroom. This position plays a key role in shaping daily news coverage across digital, broadcast, and social platforms. The ideal candidate is organized, detail-oriented, and comfortable making sound editorial decisions in a fast-paced news environment.
This role requires a journalist who can think strategically about audience growth and engagement while executing day-to-day digital production responsibilities. As part of a large digital team, the Digital Producer will write, edit, and curate content that informs and serves our audience across WDRB.com, WDRB+, and social platforms.
Key Responsibilities
- Write and edit original content for digital platforms and broadcast newscasts
- Support newsroom journalists by strengthening digital and social storytelling
- Write effective digital headlines and summaries optimized for SEO and social engagement
- Curate and prioritize daily newsletter content
- Clip and edit video from newscasts for use in digital stories
- Write, schedule, and publish social media posts across platforms
- Monitor news feeds and social platforms to identify and respond to breaking news
- Execute social media and SEO strategies to grow and engage digital audiences
- Edit sensitive or breaking news content for clarity, accuracy, fairness, and legality Send breaking news alerts as needed
Qualifications
- Strong writing skills with a solid understanding of AP style
- Sound news judgment and attention to detail
- Ability to manage multiple tasks under deadline in a fast-paced newsroom
- Strong working knowledge of major social media platforms Familiarity with social media analytics; SEO experience preferred
Skills & Experience
- Education: Bachelor’s degree in journalism or a related field preferred
- Experience: 1–2 years of digital publishing or newsroom experience
- Technical Skills: Proficiency with Microsoft applications and Windows-based systems; experience with Photoshop and Town News CMS preferred
Why WDRB
WDRB Media is a family-owned organization known for strong journalism, a supportive newsroom culture, and editorial independence. We value collaboration, professionalism, and respect across teams.
Our benefits include:
- Low-cost family medical, dental, and vision coverage
- Company-paid Health Savings Account contribution
- Employer-paid life, short-term, and long-term disability insurance
- 6% employer 401(k) match
- Competitive paid time off
- Half-price YMCA membership
- Ongoing training and professional development A collaborative, values-driven newsroom culture
WDRB has been recognized as a Best Place to Work in Kentucky for nine consecutive years.
If you are a motivated digital journalist looking to grow your skills in a respected newsroom, we encourage you to apply.
WDRB is an Equal Opportunity Employer (EOE).