Director, Integrated Media Planning

OMG23Burbank, CAPosted

Job Description

The Agency:

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.


The Job:

OMG23 is seeking a Director of Media Strategy to lead integrated campaign strategy and execution across Disney's offline and online media. In this role, you'll own the development of cross-channel strategies, guide a team, and serve as a trusted advisor to Disney by ensuring media investments are both strategic and effective.

A successful Director is both a strategic thinker and a people leader--able to translate high level business goals into smart media plans while mentoring and growing a talented team in a fast-paced, ever-changing environment.


What You’ll Do:

  • Lead the development of integrated media strategies across TV, digital, social, search, outdoor, multicultural, and local/national activation
  • Partner with leadership to align campaign strategy with business goals and market insights
  • Act as client contact, providing strategic oversight, clear recommendations, and problem solving support
  • Collaborate on upfronts, research reports, and competitive analyses with internal teams
  • Lead presentations and communicate strategies effectively across all media types
  • Guide team on planning, execution, and analysis across multiple campaigns
  • Oversee budgets, investments and overall execution of media campaign performance to ensure accuracy and efficiency
  • Build and maintain strong, relationships with clients, vendors and media partners
  • Mentor and develop team members, support career growth and creating a collaborative culture


You Bring:

  • Bachelor’s degree or relevant experience
  • 10+ years media experience; Entertainment account experience preferred
  • Strong background in traditional and digital media planning
  • Proven ability to manage large-scale, integrated campaigns and cross-functional teams
  • Leadership presence: mature, polished, and inspiring to teams and clients alike
  • Ability to be agile and adaptable within a quick turnaround business environment
  • Proficiency with media planning tools including Excel, Nielsen, R/F Reports, IMS Suite, Kantar, MRI, and Simmons
  • You’re a clear and confident communicator—equally strong in writing, presenting, and leading conversations with clients and teammates.
  • You take a proactive approach to problem-solving, using critical thinking to find smart solutions.
  • You’re comfortable coaching teammates and contributing to a collaborative, supportive team culture.
  • You bring strong presentation skills and know how to engage an audience with a compelling story.


If you're passionate about building teams, shaping media strategy, and delivering impactful campaigns for world-class entertainment brands, we'd love to connect.


This is a hybrid role based in Burbank, CA.