Director Of Marketing

Description:

Description

We are seeking a strategic, hands-on Director of Marketing who can lead big-picture growth while staying closely connected to execution. This role will own the full marketing function across Spy Ninjas HQ and Spy Ninjas Entertainment (production/IP) — from long-term strategy and brand stewardship to daily performance optimization — driving measurable revenue growth, audience expansion, and brand equity across all channels.

Position Overview

The Director of Marketing is responsible for leading all marketing strategy and execution across digital, in-park, and community channels. This role oversees demand generation, brand development, content strategy, analytics, HQ partnerships, and team leadership to drive sustained growth across daily play, events, parties, group sales, and the broader Spy Ninjas Entertainment ecosystem.

The Director of Marketing will partner closely with executive leadership to align marketing initiatives with company-wide growth objectives while ensuring campaigns are data-driven, operationally executable, and performance-focused. This is a roll-up-your-sleeves leadership role requiring both strategic thinking and hands-on oversight.

Executive Strategy & Growth Leadership

Develop and lead annual, quarterly, and monthly marketing strategies aligned with company growth goals across HQ and Spy Ninjas Entertainment.

Drive attendance and revenue growth across daily admissions, memberships, events, parties, group programs, and licensed IP initiatives.

Own the promotional calendar across seasonal campaigns, releases, school breaks, and major initiatives.

Identify new growth channels, partnerships, and monetization opportunities across physical and digital experiences.

Partner with leadership on pricing strategy, forecasting, and long-range planning.

Performance & Demand Generation

Oversee paid media strategy and performance across Google, Meta, YouTube, and emerging platforms.

Own SEO, local search visibility, and website conversion optimization strategy.

Lead lifecycle marketing across email and SMS (segmentation, automation, retention strategy).

Drive a full-funnel attribution strategy, including reporting frameworks and dashboards.

Continuously optimize CPA, ROAS, LTV, and conversion performance.

Social Media & Content Leadership (HQ + Entertainment)

Own overall social and content strategy across Spy Ninjas HQ and Spy Ninjas Entertainment channels (Instagram, TikTok, Facebook, YouTube Shorts, etc.).

Lead development and execution of integrated monthly content strategies aligned with park promotions, content releases, and programming.

Oversee in-park content creation, video shoots, and storytelling initiatives.

Oversee influencer partnerships and creator collaborations to drive HQ marketing initiatives.

Set community engagement tone and oversee reputation management across all platforms.

Analyze platform performance and continuously optimize for reach, engagement, and conversion.

This role ensures both HQ and Entertainment maintain highly active, culturally relevant, and growth-focused social ecosystems.

Brand & Creative Direction (HQ + Entertainment)

Serve as steward of brand voice, positioning, and consistency across HQ and Spy Ninjas Entertainment.

Oversee development of campaigns, show marketing, digital assets, email creative, signage, and in-park materials.

Partner with production and creative teams to align campaign visuals, storytelling, and messaging.

Lead brand evolution initiatives as the company expands across platforms and experiences.

Analytics, Insights & Reporting

Deliver clear weekly executive dashboards and actionable insights.

Identify trends, test hypotheses, and drive data-informed decisions.

Establish scalable reporting frameworks across teams and channels.

Community, Partnerships & PR

Build relationships with schools, youth organizations, influencers, media, and corporate partners.

Develop local market growth initiatives and national audience expansion strategies.

Identify and lead cross-promotional partnerships and PR opportunities.

Team & Vendor Leadership

Build, develop, and lead a top-tier internal marketing function across HQ and Entertainment.

Manage agency relationships across paid media, SEO, creative, and technology.

Collaborate cross-functionally with operations, production, events, finance, and leadership.

Build scalable systems and workflows to support continued growth.

Requirements:

Qualifications

3+ years of marketing leadership experience (entertainment, attractions, media, hospitality, or retail preferred)

Proven success leading multi-channel growth strategies with measurable ROI

Experience supporting both location-based businesses and content-driven brands strongly preferred

Deep understanding of digital performance marketing and analytics platforms (Google Analytics, Ads Manager, etc.)

Experience leading lifecycle marketing and CRM strategies

Strong leadership, communication, and project management skills

Comfortable operating in a fast-paced, entrepreneurial environment

Experience managing budgets, forecasting, and executive reporting

Preferred Experience

Family entertainment center or attraction marketing

YouTube or creator-led brands

Event-driven or seasonal campaign environments

Multi-location or omni-channel marketing organizations

What Success Looks Like

Sustained attendance and revenue growth at HQ

Growth in audience reach, engagement, and brand equity across Entertainment channels

Improved ROAS and reduced cost per acquisition

High-performing integrated campaigns across physical and digital experiences

Strong local and national brand presence

Clear, consistent executive reporting and forecasting

Seamless execution of the promotional calendar

Compensation

Competitive salary based on experience

Performance-based bonus potential

Employee perks and park benefits