Director of Marketing, Squishmallows

The Director of Marketing is responsible for leading the brand and product marketing strategies that deliver overall financial performance for a portfolio of Jazwares owned and licensed brands. Reporting into the Senior Director of Marketing, this experienced leader will manage a team of Marketing Managers and will cultivate strong cross-functional relationships with the brand, PR and sales teams and agency partners. This candidate will lead strategy, creative development and execution across social media, key partnerships, events and brand ca

What You Will Do:

Integrated Marketing Planning and Execution

• Orchestrates the marketing positioning for brand activities
• Leads the global creative strategy and content development as it relates to overall marketing plan
• Leads the development and execution of global social media strategy for the brand and oversees the content development strategy across all owned social media channels
• Effectively monitors and reports on social media trends, including developments in design, applications, strategy and innovation
• Oversees the creative / content marketing strategy, development and execution as it relates to overall brand positioning and goals.
• Responsible for the development of effective and efficient media plans
• Ensures that all consumer communication is on-strategy and consistent, including commercials, digital content and social media marketing
• Exudes strong presentation skills and proactive communication among internal and external (Licensor) executives and team members

Operational Management

• Leads collaboration with design and digital media agency partners to develop campaign assets
• Serves as a marketing liaison between a variety of cross-functional teams including brand, sales, design, and PR.
• Oversees project timelines, deliverables and approval process internally and externally (with each Licensor).
• Oversees the planning & development of media and creative strategy and campaign briefs
• Partners with internal teams and external agencies to deliver world-class marketing campaigns that exceed business objectives

Analysis & Insights

• Utilizes POS Data, Shopper and other research to develop and optimize media and marketing plans
• Measure, analyze and communicate campaign success metrics & report results to leadership & key stakeholders

What We Look For:

Knowldge/Skills/Abilities

• Prior Toy/Entertainment/CPG and/or agency experience is required.
• Excellent verbal and written communication skills. Solid proficiency in MS Office, Excel, G Suite. Advanced PowerPoint or Keynote presentation a must.
• Experience delivering best-in-class creative in support of impactful brand moments and marketing campaigns
• A creative thinker! Must be able to problem solve and create a plan to reach the goal.
• Ability to think outside of the box and develop innovative tactics to engage fans.
• Highly organized with extreme attention to detail. Ability to thrive in a high-pressure and time-sensitive environment. Easily adapts to shifts in priorities!
• Fluid in social media scheduling & analytics, influencer landscape, media planning, buying & reporting.
• Ability to work effectively across different teams, departments, and external partners.

Education:

• Bachelors In Marketing or Related Field

Experience:

• 10 years experience in marketing, media and/or digital marketing industries with consumer or retail experience. Prior Toy/Entertainment/CPG and/or agency experience is required.

What We Offer:
At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction. The salary range for this position is $122,935 - $150,000 /Yr. Actual base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for annual performance incentives may apply. Jazwares is a multi-state employer, salary range may not apply to other states.

The benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.

The flexible work environment includes a hybrid schedule with 4 days, Fridays WFH, up to 20 workdays fully remote each year, Summer Fridays, Time Off for vacation, sick leave, and volunteer work.

Working at Jazwares:

At Jazwares, we believe an innovative idea can come from anywhere, and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.
Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.
Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.

Working Conditions:

• Environment: Office
• Extreme Exposures: None
• Schedule: Regular office
• Physical Requirements: Sedentary; Lifting up to 10 lbs
• Must be able to sit at a desk for long periods of time
• Travel Required: Yes, Often

Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today and let's shape the future of play together!

JAZWARES is an equal opportunity employer and does not discriminate in employment based on race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law.

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