Live-Action Ad Director (Performance Marketing) – Mobile Games

AviaGames1181 North Knollwood Circle, Anaheim, CA 92801Posted

Job Description

What You’ll Do

  • Own end-to-end production of short-form, performance-driven video ads for our mobile games across international channels (scriptwriting, on-set filming, and post-production direction).
  • Partner closely with our Beijing-based creative team to execute high-quality live-action shoots in the US, including coordinating with US production crews, aligning on creative approaches, and supervising shoots on site to ensure strong delivery.
  • Bring strong creative thinking and continuously develop new ad concepts based on the game’s core hooks and platform-specific best practices.
  • Collaborate day-to-day with our Beijing UA (user acquisition) and video production teammates; analyze competitor creatives and trends, and regularly share insights on US culture and audience behavior to enrich our creative strategy.

What We’re Looking For

  • Lived in the US for 3+ years (study or work). Fluent in both English and Mandarin, with a strong understanding of US culture, lifestyle, and audience mindset.
  • Passionate about gaming and/or short-form video content.
  • Bachelor’s degree (or above) in Advertising, Marketing, Film/TV Production, Broadcasting, or a related field.
  • Strong communicator with excellent execution and follow-through. Comfortable collaborating across time zones and driving projects to completion with a Beijing-based team.
  • Deep interest in short-form platforms and trends (e.g., TikTok/Instagram Reels/YouTube Shorts), with a strong drive to create and share.
  • Preferred: 1–2 years of experience producing live-action performance ads for mobile games (UA creatives). Data-minded, goal-oriented, and comfortable iterating based on results.

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Work Location: Hybrid remote in CA 92801, United States