Merchandising Manager, Live Events & Tour Ops

HYBE America is part of HYBE, a global leader at the intersection of music, entertainment, and technology. We represent some of the world’s most influential artists and continue to expand our creative and cultural impact across the Americas. At HYBE, we believe in the power of music and foster a culture built on Passion, Trust, and Autonomy.

Position Overview

The Merchandising Manager, Live Events & Tour Ops will oversee all aspects of merchandise operations for live tours and retail activations, ensuring seamless execution from strategy to on-site operations. This role requires a strategic thinker with deep experience in event merchandise operations, exceptional problem-solving and project management skills, and a drive to maximize in-person sales. The ideal candidate thrives in a fast-paced, entrepreneurial environment, manages ambiguity effectively, and demonstrates strong leadership and communication skills to drive company objectives.

This is a full-time hybrid role based in our Santa Monica office, with in-person collaboration 3 days per week and remote work 1 day per week. This role requires extensive travel to support tours and ensure seamless on-the-ground execution.

Key Responsibilities

Tour and Offline Event Operations (80%):

• Own offline merchandise operations for HYBE artists, developing event-specific sales strategies through budgeting, forecasting, performance monitoring, and tailored product offerings to meet revenue goals and enhance fan engagement.
• Collaborate with third-party agencies to oversee venue sales operations, negotiate terms, and address unexpected on-site issues to ensure smooth execution and a positive fan experience.
• Coordinate with artists’ teams and concert business teams to align merchandise offerings with tour schedules and requirements.
• Manage live event logistics, including inventory delivery, setup, backship, and on-site operations; track and analyze sales performance during events; and onboard agencies to facilitate accurate post-event billing and comprehensive reporting.
• Perform post-tour reconciliation and deliver actionable insights to stakeholders to optimize future strategies and drive continuous improvement.
• Manage budgets and vendor contracts related to offline events.

Production and Supply Chain Management (20%):

• Coordinate with internal teams, vendors, and artist teams to oversee the development of merchandise product lines for offline events and tours.
• Optimize supply chain operations to ensure cost efficiency and timely delivery.
• Identify and develop strategic partnerships and sponsorship to drive revenue growth
• Own the creation and maintenance of event specific sales orders, outbound deliveries, and invoice processing, ensuring streamlined sales operations in our ERP system (SAP).

Team Collaboration:

• Work closely with internal team members to align production and sales strategies.
• Build and maintain relationships with external vendors, touring teams, and stakeholders.
• Provide leadership and guidance to junior team members.

Qualifications

• Bilingual or Native in Korean
• Bachelor’s degree in Business Administration, Event Management, Production, Merchandising, or a related field.
• 5 -8 years of progressive experience in Tour Merchandising, Live Event Operations, Project Management, or related roles in the music and entertainment industry.
• Proven ability to act as a strategic business owner, with strong problem-solving and decision-making skills.
• Strong project management skills, with the ability to manage multiple large-scale projects simultaneously in a fast-paced setting.
• Exceptional communication and interpersonal skills, with experience working cross-functionally and representing organizations to key stakeholders.
• Willingness to travel domestically and internationally as required (up to 50%.)
• In-depth understanding of the K-pop industry, fan culture, and market trends is highly preferred.

Don't match every skill listed? Almost nobody does! Think you're a good fit anyway? Please let us know.

Salary Range

The salary range for this job is $80,000 to $125,000 annually. This is a good faith effort at the time of posting. This range is base salary only and does not include benefits and any other compensatory components of the role.

Why Join Us

At HYBE America, you’ll play a pivotal role in shaping the voice and reputation of one of the most dynamic and innovative companies in global entertainment. You’ll work with some of the world’s most exciting artists and help tell the stories that define culture. We back our passion for music with benefits that take care of you, so you can bring your best to the work that inspires millions.

Benefits

• Competitive compensation package for all full-time employees. We maintain salary brackets for all career tracks to ensure equitable salaries across the company.
• Employee medical, dental, and vision insurance
• Company 401(k) match up to 5%
• Flexible paid time off
• FSA
• Life insurance
• Wellhub membership that gives you access to gyms and fitness studios
• Excellent parental leave policies

**HYBE America is an equal opportunity employer, and more than that, actively strives to build and nurture a diverse, inclusive, and equitable team. We celebrate differences and screen for shared values and cultural fit. We are committed to providing employees with a work environment free of discrimination and harassment.**

$80,000 to $125,000 annually