Job Description
Visit Detroit is looking for creators to highlight their favorite cider mill or cider mills in the Detroit area and share what keeps them coming back each fall.
This can be a deeper feature on one cider mill you genuinely love or a small roundup of a few favorites. The most important thing is that the video feels personal, with the creator explaining what makes each featured cider mill special to them.
We want to showcase the traditions and experiences that make cider mill season such a big part of fall in the Detroit area, whether that’s fresh cider and donuts, U-pick, hayrides, farm activities, seasonal food, fall scenery or a tradition that makes a particular mill stand out.
The final video should feel personal, seasonal and useful, giving viewers a creator-led recommendation while inviting them to join the conversation and share their own favorite cider mills.
When applying, please include:
- The exact cider mill or cider mills you would feature
- Why each one is a personal favorite
- Your proposed angle for the video
- Whether you already have any footage you would like to incorporate
The creator should capture:
- Exterior and establishing shots of each featured cider mill
- Fresh cider, donuts and other signature food or drinks
- Seasonal activities or attractions that help make the location unique
- Fall scenery and atmosphere throughout the property
- Footage of the creator actively experiencing the cider mill
- Personal details that help explain why the location is one of your favorites
- Enough footage to give viewers a clear sense of what they can experience during a visit
Previously captured footage may be incorporated where appropriate, but all featured locations and current seasonal offerings should be accurately represented.
Voiceover is required. It should feel natural and conversational, with the creator sharing their personal recommendations and why they love each featured cider mill without sounding overly scripted or AI-generated.
Deliverables
- One edited vertical social media reel, 1 minute and 30 seconds maximum
- One to three featured cider mills, depending on the concept
- A natural and informative voiceover
- A draft caption for the post
- A caption CTA encouraging viewers to share their favorite cider mill and why in the comments
- One to two suggested trending audio options
- Final video delivered through Visit Detroit’s SnapSea platform: https://app.snapsea.io/p/link/visit-detroit-creator-upload
Important Dates
First Draft due: October 26
Post Date: October 29
Visit Detroit would like to publish the video as a collaborative post between Visit Detroit and the creator’s platform, pending final approval.
Before the post goes live, Visit Detroit will send the creator a full screen-recorded preview of how the content will appear on our channels.
Requirements
- Experience creating social-first travel, lifestyle, food or seasonal content
- Strong filming, editing and voiceover skills
- Ability to make recommendation-style content feel personal and engaging
- Ability to accurately confirm current details for all featured cider mills
- Comfortable appearing on camera where appropriate
- Ability to capture original footage where previous footage is not being used
If you have any questions regarding this gig, please reach out directly to Visit Detroit Social Media Producer Rebecca Blanton at rblanton@visitdetroit.com
Required Skills
- storytelling
- editing
- social-media