Job Description
Who We Are
1AM Talent Group is a boutique, high-touch talent management company representing top creators across lifestyle, entertainment, and culture. We focus on building long-term careers for our talent through brand partnerships, affiliate strategy, and platform monetization.
About the Role
We are looking for a Snapchat Program Manager to lead and scale Snapchat monetization across our creator roster. This person will own the full lifecycle of our Snapchat program — from content strategy and daily execution to analytics, revenue tracking, and platform relationships — while working closely with both talent and Snapchat directly.
Salary DOE: $50,000-$60,000 all inclusive
What You’ll Do:
Snapchat Account Management
- Oversee and run Snapchat accounts for a roster of creators
- Ensure consistent daily posting and strong content performance
- Optimize story structure, pacing, and retention
Content Strategy & Execution
- Build Snapchat-first content strategies for each creator
- Guide creators on:
- Daily content direction
- Filming formats and storylines
- Series and repeatable content formats
- Coordinate and execute content capture opportunities, including trips and activations
Analytics & Conversion Tracking
- Track performance across:
- Views
- Engagement
- Completion rates
- Revenue / payouts
- Monitor conversion and monetization trends
- Maintain organized reporting across internal systems
- Deliver weekly and monthly performance insights
Monetization & Growth
- Identify opportunities to increase Snapchat revenue across the roster
- Optimize posting cadence and content for maximum payouts
- Track earnings and ensure accuracy across creators
- Scale top-performing accounts while improving underperforming ones
Platform & Relationship Management
- Build and maintain a strong working relationship with Snapchat
- Stay up to date on platform changes, beta features, and monetization opportunities
- Advocate for 1AM talent within Snapchat’s ecosystem
- Coordinate opportunities such as:
- Creator programs
- Trips
- Platform-led activations
Creator & Team Collaboration
- Work closely with talent to ensure consistency and accountability
- Partner with Talent Managers to align on creator performance
- Communicate insights, wins, and areas of improvement across the team
What Success Looks Like
- Increased Snapchat revenue across the roster
- Consistent daily posting across creators
- Strong relationships with Snapchat platform partners
- Clear visibility into performance and earnings
- Creators actively improving and scaling on the platform
Ideal Candidate
- 2–5 years of experience directly managing Snapchat accounts for talent
- Proven experience running and scaling Snapchat programs
- Strong understanding of Snapchat monetization and content strategy
- Experience tracking performance and conversions
- Has existing relationships or experience working with Snapchat teams
- Highly organized, proactive, and fast-moving
- Comfortable managing multiple creators at once