Job Description
Social Media Strategist & Content Producer
Brands: HOT 97 (WQHT) & WBLS (WLIB)
Company: MediaCo
Location: New York, NY (Hybrid – 4 Days On-Site)
Employment Type: Full-Time
Compensation: $70,000 annually
About the Role
MediaCo is seeking a tech-forward, culturally fluent Social Media Strategist & Content Producer to join our team full-time at our New York City headquarters. This is a high-impact, hands-on role for a digital-first storyteller who thrives at the intersection of music, media, culture, and technology.
This position follows a hybrid work model, with four days per week required on-site at our Manhattan headquarters. You’ll be embedded in the daily energy of HOT 97 and WBLS, helping translate iconic radio moments into compelling, always-on digital content.
This role blends editorial judgment, short-form video strategy, analytics, and AI-powered production workflows to reach new audiences, deepen community connections, and keep our brands leading the cultural conversation.
Why You’ll Love This Role
- Work With Iconic Brands: Help shape the digital presence of HOT 97 and WBLS, two of the most influential voices in Hip-Hop, R&B, and New York culture.
- Culture Happens Here: Your work will live at the center of music, media, and real-time cultural moments—often as they’re unfolding.
- Hybrid Flexibility: Enjoy the balance of a hybrid schedule while still being deeply connected to the heartbeat of our studios and teams.
- Creative Freedom Meets Strategy: You’ll have room to experiment with formats, test ideas, and innovate—backed by data and strong brand vision.
- Hands-On Access: Collaborate directly with legendary on-air talent, artists, and creators, capturing behind-the-scenes moments few get to see.
- AI-Forward Environment: This role embraces modern production tools, giving you the opportunity to help define how AI enhances media workflows.
- Fast-Paced & Never Boring: From live broadcasts and major events to viral trends and breaking moments, no two days are the same.
- Real Impact: Your work will reach millions, playing a key role in how iconic radio brands connect with the next generation of fans.
What You’ll Do
Social Strategy & Execution
- Plan and execute cross-platform social strategies across Instagram, TikTok, YouTube, X (Twitter), and owned web channels
- Align daily content with larger brand initiatives, programming priorities, and cultural moments
AI-Powered Content Production
- Leverage AI tools (ChatGPT, Claude, CapCut, KlingAI, Descript, Canva AI, Runway, etc.) to accelerate ideation, editing, optimization, and scale
- Experiment with emerging tools and workflows to continuously improve creative output
Short-Form & Repurposed Content
- Transform long-form interviews, studio sessions, archives, and live broadcasts into Shorts, Reels, clips, carousels, and memes
- Maintain high editorial and visual standards while moving quickly
On-Site Content Capture
- Work daily from our Manhattan studios to capture real-time, behind-the-scenes, and in-the-moment content
- Support live moments and spontaneous opportunities with quick turnaround content
Trend & Culture Spotting
- Identify emerging platform trends, cultural conversations, and audience behaviors
- Pitch and execute timely content that keeps our brands culturally relevant
Analytics & Optimization
- Track performance using platform analytics and insights tools
- Apply data learnings to refine content formats, cadence, and strategy
Collaboration
- Partner with creative, video, programming, and marketing teams on campaigns, events, and original content launches
What We’re Looking For
- Ability to work a hybrid schedule with four required on-site days per week in New York City
- 3+ years of experience in social media strategy or digital content production, preferably within music, media, or entertainment
- Expert understanding of short-form video platforms and audience-first storytelling
- Demonstrated experience integrating AI tools into creative workflows
- Deep knowledge of Hip-Hop, R&B, and New York City culture
- Comfort working in a fast-paced, live-broadcast environment
Compensation & Employment Details
- Full-time, exempt position
- Annual salary: $70,000
- Hybrid role based in New York, NY (four days on-site required)
- Eligible for MediaCo’s full-time benefits package (details shared during the interview process)