Sr. Associate, Partnerships - Fanatics Events

Job Description

About Fanatics Events

Fanatics is a global leader in licensed sports merchandise, collectibles, and fan experiences. Our newest platform, Fanatics Events, creates large-scale consumer festivals and live experiences that bring fans, athletes, and partners together. Our flagship productions include Fanatics Fest – a first-of-its-kind multi-day fan festival currently hosted in New York City, combining sports, collectibles, athlete appearances, and immersive activations; and WWE World – a multi-day consumer event produced in partnership with WWE, bringing fans closer to superstars, storylines, and experiences during major tentpole weekends. As we scale our live events business, we’re seeking a Sr. Associate, Partnerships to help bring to life sponsorship programs for our brand partners.

The Role

The Sr. Associate, Partnerships supports the Partnerships Director in the tactical execution of sponsorship deliverables, with a primary focus on Fanatics Fest. The ideal candidate will have experience executing B2C events at the Javits Center, or other similar convention centers. This role is execution-heavy managing creative assets, trafficking deliverables, coordinating vendors, and ensuring deadlines are met. Beyond Fanatics Fest, the Manager will also support secondary events such as WWE World or any other future Fanatics Events, serving as a flexible fulfillment resource year-round.

What You'll Do

Execution Support

• Collect, traffic, and manage sponsor creative assets and approvals.
• Maintain deliverable trackers and version control across all partners.
• Coordinate with sponsors, vendors, contractors, and venue staff.
  
  

Fulfillment Oversight

• Support delivery of sponsorship activations across Fanatics Fest
• Ensure all assets related to marketing collateral, physical & digital signage, and onsite integrations are collected & delivered correctly and on schedule.
  
  

On-Site Operations

• Serve as point-of-contact for sponsors during events, resolving issues in real time.
• Support venue operations such as catering/F&B coordination and last-minute logistics.
• Cross-Functional Collaboration
• Work closely with Ops, Marketing, and Talent to ensure ongoing deal term alignment.
• Provide inputs for sponsor recaps and ROI reporting.
  
  

Continuous Improvement

• Document learnings and recommend process improvements to scale fulfillment capacity.
  
  

What We're Looking For

• 4–7 years of experience in event sponsorships, experiential marketing, or live event operations; experience supporting large-scale consumer events or conventions strongly preferred.
• Demonstrated ability to manage multiple partners, vendors, and deadlines in a fast-paced environment.
• Strong background in event production logistics, including signage, creative asset management, and on-site activation execution.
• Experience coordinating with venue staff, general contractors, and event vendors; prior experience at major convention centers (e.g., Javits Center) is required.
• Highly organized with strong attention to detail; proficient in project tracking tools (Airtable, or similar).
• Excellent communication and interpersonal skills, with the confidence to represent Fanatics on-site and directly with partners.
• Proven track record of executing projects on time, on budget, and at high quality standards.
• Willingness to travel and work extended hours during major event weekends.
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent work experience).
  
  

KPIs

Fulfillment accuracy (deliverables executed as contracted).

% of assets delivered on time (target: ≥ 90%).

Reduction in fulfillment-related cost overruns (target: year-over-year improvement).

Partner satisfaction (post-event surveys & renewals).

Successful on-site execution (target: <5% escalations unresolved same-day).

The salary range for this position is $90,000 to $120,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.