Creative Services Director

Summary

The Creative Services Director is a hybrid role which interfaces with all departments, clients, and the community. In this role, you will serve as the local brand manager and community marketing representative to our audience. A solid knowledge of marketing, digital content production, strategies and best practices, the local market, and the stations’ key assets and programming are essential.

Essential Functions

· Responsible for overall station marketing strategy and execution

· Manage social media platforms including but not limited to creating and posting daily content, promotions, etc.

· Direct and oversee all phases of video production: writing, producing, directing, shooting, editing, motion graphics and post-production finishing for all marketing content including promos, ads, specials, digital content, etc.

· Hands-on creation of original graphics, animation and branding assets using advanced tools (After Effects, Photoshop, Illustrator, XPression, Premier Pro, Audition, etc.)

· Act as a liaison between News and Sales integrations

· Responsible for community outreach and special projects

· Act as a community projects manager to coordinate Media Sponsorships and Events; generate station recap reports for those events/sponsorships

· Develop, maintain and execute quarterly promotional & event calendar with Sales and News

· Develop promotional opportunities for News and/or Sales

· Work closely with Sales Department on development and execution of revenue generating projects

· Work with our NBC Affiliate Team to understand and communicate the Network’s major programming and promotions priorities to our local staff and the community

· Develop relationships with various organizations, locations, events, and promoters to secure promotional giveaways

· Manage promotional on-air inventory including local and NBC Network promotion swaps and trade

· Various on-air/digital and production tasks as needed

Competencies

· Technical capability

· Advanced motion design and animation

· Strategic thinking

· Good communicator

· Graphic design

· Audio and video production

· Team player

Required Education and Experience

· Possesses a solid knowledge of the local market and the station format.

· Proficiency in Google suite of products.

· Advanced expertise in Adobe Creative Cloud Suite (Premier Pro, After Effects, Illustrator, Photoshop, Audition) and broadcast graphics system (XPression)

Job Type: Full-time

Pay: $55,000.00 - $61,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Weekends as needed

Work Location: In person