Product Manager, YouTube

Boston, MA, USA
Posted on  

Job Description

GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.
At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of one day each week: every Tuesday. Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.
All employees who will be working on-site at any GBH facility and/or attending GBH events are required to be up to date with their COVID-19 vaccines as defined by the Centers for Disease Control (CDC) unless a request for an accommodation on medical or religious grounds has been requested and approved by GBH.
DEPARTMENT OVERVIEW
The Product team at GBH manages a portfolio of audience-facing digital products for our national production units, children’s productions, local radio and news, membership, and other foundation departments. At any given time, our team of designers, product managers, and project managers can design and build interactive games for kids, websites for popular PBS shows, audio and video players, newsletters, and much more.
JOB OVERVIEW
We are seeking a YouTube Product Manager to join our team. Reporting to the Senior Director of Digital Products, the YouTube Product Manager will play a vital role in ensuring the smooth operation of GBH’s VOD and live stream content distribution across 20+ channels. They will work closely with internal and external stakeholders to develop operational practices and identify opportunities for collaboration. They will not prepare or publish videos.
To succeed in this role, a candidate must demonstrate an understanding of digital video distribution, rights management, a keen eye for detail, and a commitment to clear and open communication.
WHO YOU ARE
  • You are passionate about digital storytelling through video.
  • You love ‘getting under the hood’ of digital platforms and educating others.
  • You are a consensus-builder and fierce advocate for best practices.
  • You love data and uncovering the stories it tells (whether they support your assumptions or not).
RESPONSIBILITIES
  • Oversee a portfolio of 20+ YouTube channels that feature VOD kids, news, and documentary content. Work closely with the audience development teams who publish videos and support live streaming efforts as needed.
  • Act as the in-house expert on the YouTube Content Manager and be able to confidently manage activities within it.
  • Partner with leaders across GBH’s Business, Legal, Production, Sponsorship, and IT departments to identify opportunities supporting our business and audience engagement goals on YouTube and other video platforms.
  • Support asset governance, including tracking inventory of published videos, rights expirations, and active YT policies. Ensure organizational compliance with GBH security policies.
  • Support YouTube administration, including permissioning, security, and access of our channel producers and administrators.
  • Understand and regularly communicate YouTube workflow, asset, ownership, and SEO best practices. Work with PBS and other public media partners to define and scale these best practices.
  • Work with data analysts to understand user metrics and clearly communicate insights and recommendations to stakeholders. Help units parse data and use it to inform their content choices and success measures.
  • Stay abreast of YouTube product updates and MVOD/AVOD trends across media.
SKILL SET
  • Natural leadership skills with the demonstrated ability to work cross-functionally across departments and productions.
  • Superb verbal and written communication skills with a demonstrated experience engaging and influencing senior executives.
  • Ability to define and scale operational solutions.
  • Excellent critical thinking and problem-solving skills, ability to break down complex problems, and ability to build a framework to tackle/move seamlessly between the strategic and tactical.
  • Ability to handle ambiguity, operate comfortably within complex ecosystems and drive success without strict guidelines or defined roles.
  • Proven experience managing multiple deadline-driven projects, specifically in VOD and live streaming platforms or similar digital media projects.
  • Demonstrated ability to understand and discuss technical concepts, manage trade-offs, and evaluate new opportunities with internal and external partners.
  • Strong analytical skills; ability to use data and metrics to drive actions, back up assumptions, and make recommendations.
  • Ability to work independently in a hybrid environment.
EDUCATION AND EXPERIENCE
Bachelor’s degree or equivalent work experience required. 3+ years of YouTube experience required. Media industry experience preferred.
JOB SPECIFICS
Staff position
Hybrid position
LOCATION
Boston, MA
#LI-AMZ
GBH is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, GBH does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law.
Application Process Assistance
GBH will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate an accommodation request, contact the Human Resource department by sending an email to
human_resources@wgbh.org
or by calling 617-300-2000.

Recommended Jobs

Similar Jobs