Position Overview

The Promotions & Activations Manager for Miami Radio reports directly to the Operations Director and oversees the Promotions Department. This role manages collaboration between sales, programming and digital content to create and execute events, contesting, sponsorships and marketing campaigns that drive revenue and/or listenership. The Promotions & Activations Manager manages a staff of [market-specific number here] full and part-time employees, who represent the stations in a B2B and B2C capacity.

Exceptional marketing, event planning, management, communication, leadership, analytical and digital skills are a requirement. Oversight of events and promotions will require working nights and weekends regularly.

Essential Duties and Responsibilities

Promotions: General

Lead collaboration and brainstorm meetings across multiple departments to create, plan and execute promotions such as on-site promotional events, live broadcasts, concerts and digital marketing activation.
Collaborate with the sales department to generate creative promotional mechanisms and sponsorship opportunities for clients that fit the client’s needs, but also support the ratings strategy and digital goals of each radio brand. Work directly with multiple internal teams (programming, sales and digital) to develop, manage and execute these multi-platform programs, with equal focus on clients and listeners.
Partner with Program Directors to develop radio brand events and promotions to engage and grow audience
Establish effective processes and planning meetings to ensure flawless execution of events and promotions
Hiring, training, developing and evaluating performance of Promotions & Activation Lead(s) and a team of 10-20 part-time Activation Specialists
Establish and foster strong relationships with local/regional concert and event venues, charities and community organizations and other partners
Oversee department expense budgets
Compose and create applications for various awards including but not limited to local and NAB awards

Promotions: Events and Equipment

Manage all major on-site promotions and events from ideation through on-site execution, leading the team of Activation Specialists and working with location staff, vendors, etc. to execute flawless events ranging from appearances at client locations to station-owned concerts and festivals
Work with the team to maintain all promotional equipment and vehicles
Create engaging and unique activations for the audience at hundreds of events each year

Promotions: Contesting/Sweepstakes Legal

Maintain updated legal guidelines, rules and releases for all contests and giveaways
Work directly with CMG legal department to create customized agreements and contest/sweepstakes rules, and legal documents as needed

Essential Duties and Responsibilities (continued)

Promotions: Digital

Manage promotional content on websites and digital applications for all radio stations (content creation, upkeep, events calendar, contests, etc.)
Create, monitor and enforce company and cluster guidelines for promotions content and activation team posting on station social media pages
Train promotions staff on social media policies and best practices

Marketing/Branding/Publicity

Create, manage and enforce stations’ brand guidelines and style guides
Manage marketing plans including media planning, creative direction, collaboration with outside agencies and/or media buyers
Recap effectiveness of all campaigns based on Nielsen data
Compose station press releases related to programming and promotional announcements and collaborate with CMG corporate on distribution
Serve as main media contact for programming and promotional press events

NTR (non-traditional revenue)

Create sales packages for all major event/NTR sponsorships, and work with sales to customize and pitch these sponsorships
Track all sponsorships, project manage the execution of sold sponsorships and maintain accurate tracking of NTR revenue

Minimum Qualifications

Minimum of 5 years successful experience in promotions, marketing or event planning
Highly adaptable and professional
Ability to participate in high-level client and corporate meetings as well as relating to audiences of our distinct radio brands
Previous management or leadership experience
Advanced skills in Microsoft Office, Photoshop, and social media platforms
Proven ability to create, plan and implement multi-tiered marketing campaigns to achieve individual station ratings goals. Also monitor campaigns and recap to ensure the strategy was successful
Strong organizational, planning, problem solving and decision-making skills
Able to multi-task in a high-speed environment
High work standards and degree of attention to detail
Ability to work nights, weekends and holidays throughout the year
Must have valid driver’s license with clean driving record

Preferred Qualifications

Bachelor’s Degree
Prior experience in radio, television, agency, digital audio or media organization
Understanding of the Nielsen radio ratings system and data
Experience planning and executing large scale events
Knowledge of Adobe Creative Suite and other latest generation Final Cut Pro and After Effects programs is a plus

About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 1902 #LI-Onsite

Manager Promotions & Activations - Miami Radio

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