Overview:

HarperCollins Children’s Books is currently seeking a Senior Director, Marketing to manage the teen marketing team, work directly on title-specific marketing campaigns, and participate in overall list strategy and acquisitions.

Responsibilities:

Oversee the marketing team responsible for HarperCollins Children’s Books’ teen list, managing and mentoring four marketers
Lead marketing strategy for teen category, including high-profile frontlist and backlist YA titles from award-winning, bestselling and celebrity authors
Conceive, develop, and execute a significant number of key marketing campaigns, from strategy to performance analysis.
Collaborate closely with editorial, publicity, sales, design, adult crossover, and digital teams to align marketing strategies and ensure successful execution.
Develop content for campaigns that includes, but is not limited to, sell sheets for reps and accounts, social media post copy and images, infographics, and email copy for consumer facing promotions.
Work closely with the HarperCollins sales team to provide support in the form of materials, ideas, communication about developments with our books, retail opportunities, and more.
Communicate detailed campaign updates, strategic plans and performance analytics directly to editors, publicists, publishers, sales teams, agents, and authors. Present campaigns formally in key meetings.
Oversee and manage marketing budgets for specific titles and Epic Reads overhead
Oversee brand strategy for Epic Reads, a leading online digital platform, including partnering with digital marketing, consumer insights, and ecommerce teams on brand initiatives and content strategy. Develop and expand brand activations and partnerships across retail, trade and consumer events, and strategic partnerships to drive growth and audience development. Ensure consistency with brand guidelines and cohesion with other brand channels
Participate in planning and preparation for all seasonal sales meetings, regular marketing and advertising meetings, and publishing operations meetings.
Serve as an imprint marketing liaison, working closely with publisher on imprint strategy and marketing
Lead efforts on teen/adult crossover marketing with partners on adult marketing team
Identify opportunities for enhancing and improving campaigns—new tools, platforms, partners, outlets, best practices, marketing trends, etc.

Qualifications:

At least 10 years of title marketing experience- with increasing levels of responsibility for title marketing and people management
Experience creating compelling marketing campaigns and working with authors as well as their external teams
Excellent leadership skills, project management, communication, budget management, organizational, prioritization and presentation skills a must
Ability to work cross-functionally across the division and within the company and thrive in a fast-paced, dynamic work environment
A positive, can-do attitude plus possesses the ability to work well with different types of personalities
Exceptional written and oral communications skills, high level of professionalism, attention to detail, and organization
Demonstrated knowledge of teen book marketing landscape
Demonstrated knowledge of social media and metadata best practices and how they apply to books as a marketing and sales tool
MS Office Suite required
Passion for the book publishing business
College degree or equivalent work experience

HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

The salary range for this position is $135,000-$155,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Publishers is an equal opportunity employer.

Sr Director, Marketing (NYC Hybrid)

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