Sr Associate, Digital Marketing CRM

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity:

The associate will manage the day-to-day programming, building, execution, reporting and optimization of American Girl of CRM channels deliveries and campaigns. They will be directly responsible for managing the monthly communication calendar and providing in-depth reporting and customer insights. The role will work cross functionally with partners in Marketing, Promotions, Loyalty, Creative, IT and Ecomm to ensure that campaigns align with all other marketing activities.

What Your Impact Will Be:

Planning & Executing 50%:

• Own the planning and execution of all CRM channels, including email and SMS.
• Plan and maintain cross-channel marketing calendar, executing against business needs and coordinating across internal teams.
• Develop creative briefs and work with the in-house creative team (designer, copywriter) to develop new assets and copy
• Coordinate and manage email creative deliverables with internal teams
• Coordinate with eCom team to drive effective link strategies, delivering positive and converting UX/CX from CRM channels.
• Daily QA testing– review link tagging and accuracy of click thru site page

Optimization 30%

• Develop and execute audience segmentation strategies to drive positive customer journey, engagement, and incremental purchase decisions
• Develop, execute, and optimize automated customer journey campaigns, including trigger CRM strategies.
• Develop enrollment strategies for new customer acquisition into CRM channels.
• Manage and optimize customer list hygiene

Reporting 20%

• With support from Manager, you will analyze, report, and optimize on campaign performance, including consumer behavior, engagement, revenue attribution, CRO, ROI and retention

Qualifications

What We’re Looking For:

Education & Experience:

• 4+ years working in CRM role, including experience with ESP platform, Klaviyo, preferred but not required.
• Experience building CRM plans/calendars incorporating business priorities and performance learnings
• Experience working with creative teams to effectively communicate CRM channel needs and strategies.

Key Skills & Competencies:

• Strong and confident communication skills, comfortable with presenting and engaging with cross-functional team members
• Strong attention to detail, organization and copywriting skills preferred.
• Tech savvy and able to quickly learn new platforms and tools
• Ability to be nimble, eagerness to learn and comfortable in fast-paced environment with tight deadlines, pivoting priorities based on business demands
• Understanding of user journeys, segmentation, and personalization a plus
• Knowledge of HTML and/or SQL a plus
• Ability and flexibility to work early mornings or late evenings to support business needs

The annual base salary range for this position is between $82,000 and $103,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
https://youtu.be/gWyvtJNrMno
https://youtu.be/Glfk9cIb_P4