Director, Integrated Marketing

WELCOME TO HARTBEAT. WE ARE COMEDY. WE ARE CULTURE.

Founded by Kevin Hart, HARTBEAT is the global, multi-platform media company creating entertainment at the intersection of comedy and culture with a mission to keep the world laughing together. HARTBEAT delivers comedy through its three divisions: HARTBEAT Studios, which finances, develops and produces innovative content; HARTBEAT Media, which connects with consumers around the world through events and the company’s expansive distribution network; and PULSE, the company’s branded entertainment studio that serves as a creative and cultural consultancy to brand. HARTBEAT’s flagship consumer brand, the LOL! Network, reaches audiences across its O&O social media, audio, and OTT partners. Led by an award-winning team, HARTBEAT is a valuable partner to the biggest entertainment companies, platforms and brands in the world, driving cultural currency and generating sales, subscriptions, buzz, and conversation with some of the most coveted audiences.

THE ROLE:

We are seeking a strategic and creative Director of Integrated Marketing to drive all brand awareness and consumer engagement efforts for the Hartbeat brand. You will play a key role in executing brand strategy with multi-channel integrated marketing programs to ultimately drive brand awareness and strengthen our positioning in the marketplace. The ideal candidate is equal parts strategic, operational, and executional, and is a creative thinker who exercises exceptional communication, planning, and management skills to execute plans across multiple teams, projects, and projects effectively. You will report into the EVP, Head of Marketing & Brand Strategy.

RESPONSIBILITIES:

Content & Experiences Marketing

• Responsible for leading and launching high impact Hartbeat original content and experiences - this includes responsibility across the entire marketing campaign strategy inclusive of creative direction as well as owned/earned/paid promotion
• Build successful and collaborative cross-functional relationships that build strategic and impactful partnership across marketing, PR, creative, programming, paid, legal and relevant teams.
• Proactively partner with studios team and relevant partners (Netflix, NBCU, SiriusXM, etc.) on the most successful roll-out of Hartbeat campaigns across a number of partners
• For Hartbeat originals (audio, TV, Film, live events), work with distribution partners to develop series positioning, campaign strategy and agency creative briefs. Consolidate key information into on-brand, visually appealing decks and presentations; provide notes and feedback throughout the creative review process.
• Develop cross-platform content marketing campaigns that optimize the marketing mix based on the title and target audience – to maximize awareness, engagement and ultimately, tune-in.
• Partner with Live events team to maximize market position and drive attendance for Hartbeat consumer-facing events including but not limited to Hartbeat Weekend.

Brand Marketing

• Support Head of Marketing in defining and refining Hartbeat’s family of brands, ensuring our brand values, voice and truth are communicated at every touch point.
• Create and enforce standards of creative and cultural excellence for the brand – differentiating the company in the marketplace and maximizing awareness, engagement with our audiences (consumers, advertisers, partners and creators).

Digital Marketing

• Oversee Hartbeat’s brand presence across digital platforms - identifying, competitors and evaluate their strategies and positioning and devise counterstrategies Inspire new thinking and energize teams to think beyond their division to combine the full power of the Hartbeat brand

EXPERIENCE & SKILLS:

• 8-10 years of Marketing experience with proven experience and deep passion for growing audiences
• An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
• Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline
• Demonstrated experience building audience development, paid marketing experience and/or marketing plans for digital platforms
• Self motivated and proactive; continuously looking to bring new opportunities and ideas to the table
• Detail-oriented with the ability to work in a cross-functional and fast-paced entrepreneurial environment on multiple projects under tight deadlines
• Strong analytical skills with the ability to identify trends and provide action-oriented insights
• Knowledge of and interest in the world of comedy and culture

WORK HARD, LAUGH HARDER

Look, it’s called work for a reason. We show up for our teammates, our partners, and our audience. We’re a high-energy culture, where EVERYONE IS A HEADLINER, expected to give their best performance. But that doesn’t mean it can’t be fun, meaningful, and inspiring. Because if you’re not having fun at work, you’re missing a good time!

So, if you hate fun, never like to laugh, and hardly ever smile, we have the job for you – somewhere else. But if you believe in a culture of creativity, entrepreneurialism, inclusion, hustle, and heart – while prioritizing fun and funny – you belong here.

Must be 18 years or older and willing to submit to a reference check and must have unrestricted work authorization to work in the United States.

BENEFITS

We got you! Hartbeat provides eligible employees competitive benefits, including: Medical, dental and vision insurance, life and disability insurance, paid vacation and holiday pay and generous family leave policies. We also offer 401(k) retirement savings plan, flexible spending account and an unlimited supply of laughs on company time (aftershock giggles may spill into personal time) and more!

COMPENSATION

Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and work location. In addition to the base salary, the compensation package for this role also includes a discretionary bonus, based on individual and company performance.

Hartbeat offers a comprehensive benefits package for full-time employees, that include healthcare benefits, a 401(k) plan including an employer match, family planning, paid time off, paid parental leave, several paid holidays, and more.

NOTICES

We take this seriously. Hartbeat provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. As an equal opportunity employer, Hartbeat will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

Compensation Range: $140K - $180K