Who We Are:

At VML, Human First is our guiding creative philosophy: we create value for people first, knowing this drives authentic and sustainable brand impact. We are a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

We connect Brand Experience, Customer Experience, and Commerce to craft unified, emotionally resonant consumer journeys.

Our 26,000 people across 50-plus markets are the heart of our company. Their perspectives, local expertise, and cultural insights drive creativity and innovation, making talent our most critical competitive advantage.

What We Are Looking For

VML is seeking a Creative Director, Copy to lead the creative vision for one of our largest and most dynamic global partners in the CPG space. You are a master storyteller and a strategic thinker who can transform a simple brief into a culture-defining campaign. You will be instrumental in shaping the voice of iconic household brands, driving work that is not only creatively brilliant but also deeply connected to our client's business goals. This is an opportunity to produce high-impact work on a global scale and inspire a team to do the same.

What You'll Do

Lead the conceptualization and execution of innovative, integrated campaigns from brief to final production across all channels, including film, digital, and social media.
Develop and champion a distinct and compelling brand voice, with a proven talent for comedic writing and engaging storytelling.
Drive the creation of proactive, social-first ideas that capture consumer attention, generate conversation, and build brand affinity.
Collaborate closely with strategy, account, and production partners to ensure creative work is strategically sound, on-brand, and flawlessly executed.
Present and sell creative concepts to senior clients, building trust and fostering a partnership built on a shared ambition for excellence.
Mentor and guide a team of copywriters, fostering a collaborative environment that encourages creative risk-taking and professional growth.

Who You Are

A Big-Picture Thinker. You are relentlessly curious, connecting cultural insights to brilliant creative ideas that solve business problems in unexpected ways.
A Natural Collaborator. You build strong, empathetic relationships with clients and internal teams, inspiring and guiding others to create their best work.
A Driven Creator. You have the courage to champion bold ideas and the resilience to navigate the complexities of production, always pushing for work that breaks new ground.

What You'll Need

Extensive experience in a creative leadership role with a strong portfolio of work, demonstrating strategic and conceptual thinking.
Significant experience with major CPG (Consumer Packaged Goods) brands is essential.
Demonstrated expertise in comedic writing and creating engaging, social-first campaigns.
Deep knowledge of the film and content production process from start to finish.
A proactive and ambitious mindset with a passion for making new, innovative work.
A portfolio that includes award-winning or highly recognized creative work is a strong plus.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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Creative Director, Copy

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