Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

The Content Marketing Team leads the promotion of all free content available on The Roku Channel — including Roku Originals, sports, live events, and licensed series and movies — leveraging the power of the Roku platform and owned marketing channels to drive awareness and viewership. Our team works closely with cross-functional partners to set and execute content marketing priorities, ensuring each campaign maximizes impact and supports the growth of our rapidly expanding library.

About the Role

Roku is seeking a Marketing Coordinator to support content marketing across sports, live events, Roku Originals, and priority programming. This role will work closely with content marketing leads to execute campaign strategies that drive tune-in and engagement, while also ensuring that all campaigns are delivered on time, on brand, and optimized for performance.
In this position, you will partner cross-functionally with teams including media strategy, content, merchandising, live operations, creative studio, PR, social, sponsorship, and product to align on marketing plans and priorities. You will also play a key role in campaign execution, creative asset management, and performance tracking, ensuring all efforts support Roku’s overarching content marketing goals. The ideal candidate has experience in entertainment, tech, live events, or sports marketing, thrives in a fast-paced environment, and excels at managing multiple projects while collaborating across teams. Experience analyzing campaign performance to inform strategy is highly valued, as is a strong eye for creative that resonates with audiences.

For California Only – The estimated annual salary for this position is between $83,000 - $97,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What You’ll Be Doing

Supporting content marketing leadership in day-to-day execution of campaigns for sports, live events, Roku Originals, and priority content
Assisting in the development of campaign briefs that clearly outline objectives, messaging, and deliverables to kick off the creative development process
Collaborating with PR, social, media, merchandising, sales, and other partners to ensure alignment on campaign strategy and execution
Maintaining a centralized calendar of marketing resourcing, priorities, and campaign milestones
Auditing and cataloging incoming partner assets to support seamless development of creative deliverables and campaign materials
Managing the creative asset development process, including delivery of creative feedback, approvals, and trafficking
Coordinating QC and troubleshooting for select live events outside of standard business hours
Communicating with external partners for asset approvals and campaign alignment
Upholding and enforcing internal and external brand guidelines across all content categories
Partnering with internal stakeholders (Creative, Content, Sports, Live, Originals) on the development and review of campaign assets
Trafficking on-platform marketing assets to ensure timely, accurate delivery and alignment with campaign objectives
Sharing campaign media plans with internal stakeholders to ensure visibility and alignment
Tracking and reporting on campaign performance to help benchmark and inform future marketing strategies

We’re Excited If You Have

2–3 years of direct experience executing 360° content marketing campaigns at a studio, broadcast network, streaming platform, or similar entertainment/media organization
Proven ability to make data-driven marketing decisions that improve campaign performance
Previous experience in entertainment, sports, tech, or live event marketing
Strong collaboration, communication, and organizational skills
Ability to thrive under tight timelines and pivot quickly in a dynamic environment
A creative mindset with a strong eye for visual design and audience relevance
Awareness of trends in sports, entertainment, and streaming, with the ability to identify what resonates now and what’s next
Meticulous attention to detail in all aspects of execution

#LI-SSC

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.

Sports/Live Events Marketing Coordinator

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