Who We Are

We are Skybound.

We love creators. We love fans. We love thrilling games, indelible images and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take special pride in original tales, fresh characters, and diverse voices.

From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough.

Opportunity

Skybound is looking for an owner-minded Senior Product Manager – Martech to lead the development of the tools, systems, and data infrastructure that power our game marketing efforts. This individual will be a strategic driver of operational excellence across development, publishing, and Skybound’s broader entertainment ecosystem — enabling our teams to engage players smarter, faster, and more effectively.

As the lead on marketing technology, you’ll design and optimize the systems that sit behind every campaign — from lifecycle automation and audience segmentation to microsites, analytics, and attribution. You’ll work cross-functionally with marketing, development, and external partners to ensure our Martech stack is unified, scalable, and built with the player in mind.

You bring clarity to complexity, thrive at the intersection of data and creativity, and know how to connect long-term vision with practical execution. Above all else, you’re passionate about building infrastructure that empowers marketing teams and drives impact at scale.

This role reports to: VP of Marketing, Skybound Games

Responsibilities

Own the end-to-end product roadmap for Skybound Games’ marketing tech stack — including CDP, ESP, CRM, analytics integrations, and automation platforms.
Evaluate, onboard, and manage martech vendors and tools to support campaign execution, audience management, and cross-channel measurement.
Define requirements and partner with internal tech and external vendors to build marketing systems that support marketing efforts (lifecycle campaigns, user acquisition, live ops marketing, and post-launch engagement).
Own our marketing web experiences (e.g., game-specific websites, splash pages), including managing external agencies responsible for building and maintaining them.
Oversee the technical infrastructure and data flow managed by our media agency, including tracking pixels, tag management, and attribution tools.
Translate marketing strategies into system requirements and workflows; in other words, be the bridge between marketing and engineering and IT teams.
Partner with insights and analytics teams to surface actionable data to development and marketing teams and ensure attribution models and campaign measurement are accurate and consistent.
Implement and manage experimentation frameworks (A/B testing, holdout groups) across the Martech stack.
Ensure compliance with data privacy laws and best practices (such as GDPR) across marketing operations.
Proactively identify bottlenecks and inefficiencies in how we go to market — and help fix them!

Requirements

~7 years of experience in martech, product management, marketing operations, or related roles in gaming, entertainment, or tech.
Deep knowledge of the marketing tech ecosystem — especially tools like Segment, Braze, Iterable, Salesforce, Google Tag Manager, or similar.
Experience writing product requirements and managing roadmaps — bonus points for prior work with engineering or analytics teams.
Solid understanding of customer lifecycle strategies (onboarding, engagement, reactivation, etc.) and how to enable them via data and automation.
Experience working closely with marketing, growth, and engineering/IT teams to support multi-channel campaigns.
Strong organizational skills — you know how to juggle stakeholders, priorities, and timelines without dropping the ball.
Familiarity with the technical side of data pipelines, tagging, and API integrations is a big plus.
Comfortable in fast-paced, scrappy environments where you wear many hats.
Prior gaming industry experience a plus — but not required.
Bachelor’s degree in Marketing, Business, Engineering or related field. MBA is a plus.

Salary Range: $135,000 – $155,000 USD / year

Actual base salary is dependent on several factors including (but not limited to) market dynamics, experience, location, specialized skills, level of responsibility, budgetary considerations, and tenure. The salary listed is one part of a comprehensive compensation package.

Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement.

Company Overview

Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible.

Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.

Invincible is one of Skybound's tentpole franchises (celebrating 20 years!) and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video. Now in its second season, the television show has consistently ranked as one of Prime Videos top-streamed series with a 99% score on Rotten Tomatoes. Based on the groundbreaking comic book by Robert Kirkman, Cory Walker, and Ryan Ottley, Invincible revolves around 18-year-old Mark Grayson, who’s just like every other guy his age—except his father is (or was) the most powerful superhero on the planet. Still reeling from Nolan’s betrayal in Season One, Mark struggles to rebuild his life as he faces a host of new threats, all while battling his greatest fear - that he might become his father without even knowing it.

The show stars Steven Yeun, with Sandra Oh, Zazie Beetz, Grey Griffin, Chris Diamantopoulos, Walton Goggins, Gillian Jacobs, Jason Mantzoukas, Ross Marquand, Khary Payton, Zachary Quinto, Andrew Rannells, Kevin Michael Richardson, Seth Rogen, and J.K. Simmons. Executive producers include Skybound's own Kirkman, David Alpert, and Margaret M. Dean.

Equal Opportunity Employer

At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.

Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.

For more information on our Privacy Policy, visit: https://www.skybound.com/privacy-policy

Senior Product Manager – Martech (Games)

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