Job Description
Meta
Facebook Reality Labs
Sales & Marketing
Product Management
Consumer Marketing
Marketing
Product Marketing Management
Product Marketing Manager - Wearables Experiences Responsibilities
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Partner closely with product teams to define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve engagement and retention
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Build foundational lifecycle and engagement strategies that drive onboarding, engagement, and retentive usage of software experiences
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Plan, coordinate, and execute product launch and go-to-market strategies, including goals, channel plans, messaging, asset development and integrated launch planning with cross functional partners
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Drive target audience definition, value proposition, messaging development, content creation, and go-to-market channel activation across audiences to achieve awareness, adoption, and retention goals
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Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for software experiences
Minimum Qualifications
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6+ years of experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting
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Combination of strategic product marketing experiences and hands-on tactical execution
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Experience with customer research and proficiency in using data and insights to inform product and Go-To-Market strategy
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Experience working in a cross-functional capacity within a dynamic environment
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Experience delivering product launch results with internal and external partners including product, sales, marketing, communications, partnerships, legal and policy
Preferred Qualifications
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MBA or equivalent experience
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Experience in developing go to market strategies and partnering closely with product teams
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Experience in consumer tech hardware and/or software for hardware products
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Domain knowledge in AR, smart glasses, and/or wearable devices
For those who live in or expect to work from California if hired for this position.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$128,000/year to $186,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
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