Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

The Subscriptions & Partner Marketing team blends creativity, data-driven strategy, and deep partner relationships to deliver bespoke campaigns and maximize subscription growth. We collaborate closely with external partners and internal cross-functional teams to plan and execute evergreen opportunities, special promotional offers, and large-scale tentpole activations that move customers beyond app launching and into immersive, platform-driven content discovery.

We aim to drive sign-ups, retention, and engagement for both Roku-owned and partner-owned subscription products, with a special focus on Roku-owned services, like Frndly and Howdy, and Roku-operated services, like Premium Subscriptions on The Roku Channel. Our team thrives on innovation, collaboration, and operational rigor in a fast-paced environment.

About the role

This role will report to the Manager, Product & Partner Marketing and focus on Premium Subscriptions and partner-owned subscription products. The Senior Partner Marketing Manager works with a large number of streaming partners to ensure marketing initiatives meet both Roku and partner objectives. This is a role with considerable visibility both internally and externally that requires a high level of professionalism and polish.

The ideal candidate will be a proactive and strategic thinker who loves entertainment and technology. You are well-versed in the streaming business and have an informed point of view on optimal strategies and experiences related to subscriptions, sign-ups, engagement, and retention. You love a challenge and are comfortable managing a large number of tasks simultaneously. This role is well-suited for someone who is naturally curious, highly self-motivated, and extremely detail-oriented.

"For California Only - The estimated annual salary for this position is between $148,000 - $199,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off."

What you’ll be doing

Lead the end-to-end development and delivery of high-impact partner marketing campaigns, promotional offers, and new service launches, from initial planning through execution and reporting
Develop thoughtful strategy, detailed planning timelines, compelling creative and optimized messaging
Leverage AI to improve operational effectiveness and shorten campaign launch times by generating, testing and optimizing assets rapidly
Responsible for the final delivery of all assets (website, email, video, banner ads, artwork) and adhering to operational processes and SLA’s needed to execute campaigns
Track and evaluate campaign and offer performance data, applying insights to refine tactics and drive continuous improvement
Build and manage relationships with streaming partners, collaborating on joint activations and cross-promotions
Collaborate with cross-functional teams (creative, product, legal, business, partner growth, ad sales, partner management, content distribution, analytics) to efficiently deliver partner initiatives and assets
Proactively communicate deadlines, priorities, and project status to stakeholders and partners, providing continuous updates through seamless communication to ensure all commitments are met
Support negotiation and coordination of co-marketing, media barter, and retail programs for partners
Establish Roku as a thought leader and resource for entertainment discovery

We’re excited if you have

A bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred
5-10 years of partner marketing, account management, or campaign experience, ideally with a media or entertainment focus
Proven expertise in developing and delivering integrated marketing campaigns and promotional offers
Experience managing creative approvals, asset compliance, and internal/external stakeholder feedback
Excellent written and verbal communication skills, and strong cross-functional and partner relationship skills
Proven project management, communication, and organization; detail-oriented and deadline-driven
Demonstrated ability to work independently and take ownership of projects from start to finish
Adept at pulling and analyzing data in order to draw accurate conclusions and adjust strategy
Familiarity with tools like Airtable, Asana, Brandfolder, Confluence, Figma, Looker and Tableau

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.

Senior Partner Marketing Manager

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