Job Description
WHO WE ARE:
Teton Ridge is a visionary force in Western sports, entertainment, media, lifestyle, and equine culture, dedicated to growing the world of the American West to new fans. Our content and events engage a broad community of fans while preserving the traditions and legacy of the American West. From large-scale events like The American Rodeo and The Performance Horseman to The Cowboy Channel, short films, digital and print media, and social-first content, Teton Ridge tells the stories of the rich culture of the American West. Join us in shaping the future of Western sports and entertainment!
WHO YOU ARE:
Teton Ridge is seeking a strategic and creative Director of Programming to lead the development, planning, and execution of content across television and digital platforms. This role is responsible for shaping the programming slate, managing content pipelines, and ensuring that all programming aligns with the company’s brand and audience engagement goals. The ideal candidate has a strong background in media programming, content strategy, and production oversight, with a passion for Western sports and culture.
WHAT YOU’LL DO:
Programming Strategy & Development
WHAT WE ARE LOOKING FOR:
Teton Ridge is a visionary force in Western sports, entertainment, media, lifestyle, and equine culture, dedicated to growing the world of the American West to new fans. Our content and events engage a broad community of fans while preserving the traditions and legacy of the American West. From large-scale events like The American Rodeo and The Performance Horseman to The Cowboy Channel, short films, digital and print media, and social-first content, Teton Ridge tells the stories of the rich culture of the American West. Join us in shaping the future of Western sports and entertainment!
WHO YOU ARE:
Teton Ridge is seeking a strategic and creative Director of Programming to lead the development, planning, and execution of content across television and digital platforms. This role is responsible for shaping the programming slate, managing content pipelines, and ensuring that all programming aligns with the company’s brand and audience engagement goals. The ideal candidate has a strong background in media programming, content strategy, and production oversight, with a passion for Western sports and culture.
WHAT YOU’LL DO:
Programming Strategy & Development
- Develop and execute a comprehensive programming strategy across television, streaming, and digital platforms.
- Identify content opportunities that align with Teton Ridge’s brand and audience interests.
- Oversee the creation, acquisition, and scheduling of original and licensed content.
- Work closely with creative teams to shape compelling and innovative programming concepts.
- Manage a portfolio of programs from ideation to production and distribution.
- Ensure a balanced and dynamic content mix that drives audience engagement and growth.
- Collaborate with production teams to ensure seamless execution and delivery of content.
- Maintain a deep understanding of audience analytics to inform programming decisions.
- Devise compelling editorial/stunt packages that drive ratings/viewership.
- Manage on-air promotional plans across platforms.
- Work closely with the VP of Programming in the development and execution of programming strategy across Cable, SVOD, and FAST.
- Work closely with internal teams, including production, marketing, and distribution, to optimize programming strategies.
- Establish and maintain relationships with networks, streaming platforms, production companies, and key industry partners.
- Negotiate content deals and partnerships to expand the reach and impact of Teton Ridge’s programming.
- Monitor industry trends and competitive programming landscapes to stay ahead of market shifts.
- Analyze ratings, viewership data, and audience feedback to refine content strategy.
- Leverage insights to drive decision-making and improve programming effectiveness.
WHAT WE ARE LOOKING FOR:
- 5+ years of experience in television, streaming, or digital media programming.
- Proven track record in content strategy, scheduling, and audience engagement.
- Strong understanding of media distribution channels and evolving industry trends. Experience working with production teams and external content partners.
- Excellent analytical skills with the ability to interpret viewership data and adjust programming accordingly.
- Strong leadership, communication, and negotiation skills.
- Passion for Western sports, lifestyle, and culture is a plus.
- Strong analytical skills with the ability to use data to inform programming decisions.
- Experience with scheduling software and content management systems.
Teton Ridge is an equal opportunity employer. We are passionately committed to equitable hiring and boldly dedicated to diversity in our work and staff. We do not discriminate in employment opportunities or practices on the basis of actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by law. Women, people of color, including bilingual and bicultural individuals, LGBTQ+ persons, and people with disabilities are encouraged to apply.
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