Publicity Director

Full-time

Business Segment: Universal Filmed Entertainment Group

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Universal Pictures Content Group (UPCG) is a leading, entrepreneurial and agile studio that collaborates with the best talent to create a broad entertainment portfolio for audiences worldwide. An independent mini-studio within the infrastructure of NBCUniversal. With offices around the world and central headquarters in London, the Content Group discovers, acquires and produces a diverse range of quality content across a multitude of genres (film, stand-up comedy, TV drama/sitcoms, music, sports, documentary, family entertainment, events & special interest) for global distribution. It’s multiplatform sales & distribution footprint includes theatrical, physical, digital (SVOD & Transactional), TV (Free & Pay) as well as consumer products. The business uniquely focuses on managing talents, partnerships, brands and titles across all rights and across their full lifecycle. It is a business rooted in Artists and repertoire (A&R) culture, driven by relationships, innovation and ambitious growth plans. At Universal Pictures Content Group we are aligned to our shared vision and focussed on creating new opportunities to grow, improve and evolve our business. We work together as one team and support each other to achieve our best work. Our Values play a huge part in this commitment and the culture of our teams: Our Relationships Matter, We Like Ideas, United We Succeed.

Job Description

Based in London and reporting to the SVP of Marketing & Publicity, the UPCG Publicity team is responsible for the strategic planning, implementation, and project management of integrated publicity campaigns across all UPCG and select Focus Features releases globally across the entire lifecycle of the release – from pre-production through to production, theatrical, home entertainment, TV/SVOD and beyond!

The team’s purpose is to ensure all campaigns meet strategic objectives and support business priorities. We consistently collaborate with internal and external teams to provide strategic publicity input alongside broader marketing strategy contributions to ensure the execution of holistic marketing campaigns globally. The UPCG team not only works on a global strategical level but is also here to work with local publicity teams to understand specific local market strategies, concerns and nuances. This is a new role designed to champion and oversee UPCG’s special interest slate which encompasses documentaries, events, special interest, theatre music, sports, family entertainment and stand-up comedy. It reports to the VP, Publicity and there will be a degree of travel and work outside of office hours. Key responsibilities include development and co-ordination of publicity campaigns across a range of projects as well as maintenance of good working relationships with a range of key internal and external stakeholders.

Primary Responsibilities

Act as principal point of contact for filmmakers, licensors, talent, internal stakeholders and local territory distributors/partners for your slate of titles
Close liaison with territory publicists/agencies - cross territory collaboration, Approving and writing global PR Guidelines and big idea sharing
Understand and represent local territory campaign needs in terms of creative, content, promotions
Partnership development and accountability (e.g. local distributors, broadcast partners and music)
Foster positive and productive relationships with talent reps, producers and licensors
Manage, challenge and facilitate agencies
Overseeing and attending set visits, press trips, premieres, festival launches, awards campaigning etc.
Source and build strategies around assets, creating materials to support publicity / digital activities
Support VP, Publicity in running of the overall Publicity Team, taking a wider view approach to department operations and performance
Responsible for managing the publicity budget for their slate of titles
People management responsibilities - ensuring they receive support and their growth & development is championed.

Communication

Work closely with VP Publicity and various team leaders on each designated title to develop and execute a strategic publicity plan through to release
Build effective working relationships across the marketing team, reporting on campaign progress.
Build and foster effective relationships with key external licensor and filmmaking partners
Work with cross divisional teams to drive synergies across NBCU. Ensure regular updates are given to the head of the department and team leaders on any given campaign.
Act as point of escalation for any immediate issues that need mitigation.

Innovation

Seek out new and different approaches and ideas to bring freshness to each project whilst ensure that recommended ideas are within strategy.
Proactively bring and embrace new and different ideas and examples of innovative publicity and content distribution – whether tactical or strategic – to attention of the publicity/marketing team to spark new thinking.
Leverage use of data to inform and expand publicity campaign planning and opportunities.

Qualifications

Leadership experience in entertainment publicity (essential)
Staff management and mentoring (essential)
Red carpet / premiere event management (desirable)
Strong knowledge of the UK media landscape (desirable)
Ability to self-motivate, show initiative and tenacity at all times
Solution orientated, commercially focused and deadline driven
Exercises high judgement, particularly in narrow time frames
Outstanding oral and written communication skills and ability to distil information into simple messages
Able to communicate effectively with internal stakeholders
Strong track record in developing and implementing targeted and creative media relations strategies to reach a wide variety of audiences
Develops creative, effective approaches to varied communications challenges
Thinks strategically, but stays on top of tactical execution
Ensures an integrated communications approach, considering all audiences and communications channels
Experience at working collaboratively across multiple functions and geographies to build consensus and maintain focus on complex goals.
Thinks big and has convictions
Ability to work across cultures effectively and persuasively while demonstrating very strong interpersonal skills
Attention to detail combined with the ability to see the bigger picture at all times

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

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