WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.

With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company’s content partners include Discord, HYBE and DC Comics, among many others.

WEBTOON ENTERTAINMENT INC brings together technology, a diverse new generation of creators, and passionate global fandoms to create data-backed, audience-driven storytelling. Leveraging incredible stories and insights from WEBTOON and Wattpad’s combined audience of more than 166 million people, WEBTOON Consumer Goods has pioneered a bold, global, fan-first approach to consumer products. We work with the top publishers, manufacturers and licensees globally to bring exciting products to our fandoms.

We are seeking a confident and experienced leader to join WEBTOON Consumer Goods as Executive Creative Director. Reporting to the Head of Consumer Goods, this face-forward, high-impact role will set the overall creative direction for our products and campaigns, managing and mentoring a multidisciplinary team across design, production, marketing and publicity. They will guide projects from initial concept through to final execution with core responsibility for the WEBTOON Webshop. The Executive Creative Director will ensure all creative output is cohesive, aligns with brand identity and resonates with our target audiences. This opportunity is ideal for a creative lead who has a strong affinity for defining brand vision, hitting project deadlines, and delivering business-focused outcomes. This is a dynamic role that will allow the right person to make a mark on the future of WEBTOON Consumer Goods.

This role is hybrid in our Los Angeles, CA.

What You’ll Be Doing

Partner with the Head of Consumer Goods to develop and implement a compelling creative vision and strategy for the relaunch of the WEBTOON Webshop
Initiate strategy meetings with key partners and internal stakeholders to understand business objectives and partner needs
Manage relationship with webshop licensee to ensure creative deliverables and materials are provided in a timely manner and they meet all expected delivery dates in turn
Work with our IP Strategy team and Korean colleagues to identify key product mix to import
Gain insights into the WEBTOON fandom with the goal to make the SHOP a destination
Develop an IP-focused full-year release plan and supporting workback schedules
Collaborate with Traffic Coordinator and Production to develop project schedule templates that allow for scalability
Oversee two high-performing teams, providing high-level guidance and creative vision

Design & Production

Advise on brand guideline adjustments/best practices to create a recognizable look and feel across all products
Stay up on consumer product trends to ensure packaging and book covers fits into ever-evolving market
Provide mentorship to in house designer and coach on how to provide feedback and creative direction to our stable of freelancers

Marketing & Publicity

Lead creative brainstorming sessions to drive GTM strategies for top tier releases
Act as a liaison between marketing & publicity and our internal design team (based in Korea) as needed to clarify creative direction
Ensure brand consistency across all marketing touchpoints, from social media to product packaging and advertisements
Review and approve all creative assets, providing constructive feedback and ensuring adherence to brand guidelines
Manage Assistant Manager, Ad Promo providing pathway for growth and development

What We’re Looking For

8+ years working in a creatively driven role with at least 3 years managing teams and overseeing budgets
Strong leadership skills with the ability to set and prioritize goals, yet willing to be hands-on to get the job done (a “coach-player”)
An accountable and proactive troubleshooter driven by fixing problems
Experience in consumer-facing platform design, ideally with an e-commerce or sales focus with a strong cross-category portfolio (styleguides, product development and marketing assets)
Proficiency with key design tools (Photoshop, Illustrator, etc) and familiarity with project management tools (such as Asana, Monday)
A network of freelancer designers, photographers, specialists to tap into
Effective written, verbal, and oral communication skills

What We Offer

Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
Health benefits, including vision and dental!
Generous PTO and Parental Leave Top-up
401K Contributions
Commuter Benefits
Global WEBTOON and LINE FRIENDS discount program
Winter break shutdown and a whole lot more!

$140,000 - $160,000 a year

Please note, the range above is listed in USD.

With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.

Join us and work with some of the biggest artists, IP, and fandoms in comics!

#WEBTOON

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

[WEBTOON] Executive Creative Director, WEBTOON Consumer Goods

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