Licensing Sales Manager - Toys (Star Wars & Marvel) (EMEA)

Apply Now Apply Later Job ID 10132855 Location London, United Kingdom Business Disney Experiences Date posted Oct. 06, 2025

Job Summary:

About The Role & Team

Step into the world of Disney and play a leading role in shaping the future of iconic franchises such as Star Wars and Marvel in our Hardlines Toys category. As our Licensing Sales Manager for Toys EMEA, you’ll be at the forefront of driving both long-term vision and annual growth, steering commercial success across a portfolio of dynamic accounts. Your mission? To unlock new opportunities, forge powerful partnerships, and secure high-impact licensees that will elevate our brands and delight fans across the region.

Collaboration and relationship-building are at the heart of this role, both within Disney and across the industry. You’ll actively cultivate and nurture strategic alliances with new and existing partners, leading joint business planning and regional contract negotiations to fuel licensing sales growth throughout EMEA. Channel your creativity and commercial acumen into innovative product development, leveraging your expertise in digital, social, and in-store marketing, consumer trends and market insight to deliver strategies that stand out in a fast-paced landscape.

If you’re ready to bring fresh ideas, agile thinking, and a passion for beloved heroes and legendary stories, this is your opportunity to make a lasting impact at Disney, where magic meets business.

This is a permanent position located at our London office in Hammersmith, requiring four days of on-site attendance per week.

What You Will Do

Partner with the Senior Licensing Sales Manager and Licensing Sales Director to help shape the future of Disney’s Hardlines Toys category and contribute to the department’s long-term vision by collaborating with diverse stakeholders at every stage.
Utilise market trends, commercial expertise, and consumer insights to create and implement effective strategies across departments, focusing on Hardlines Toys while remaining flexible to seize emerging opportunities and foster new partnerships.
Take responsibility for the annual operating plan and quarterly forecasts for Hardlines Toys, setting clear objectives for valued licensees and collaborating with market leads, category specialists, franchise, marketing, product development, and finance teams to drive meaningful growth.
Develop and nurture positive relationships with EMEA partners, both established and new, leading engagement, strategic planning, and joint business initiatives to advance Disney’s Hardlines Toys portfolio.
Lead contract negotiations for designated Hardlines Toys accounts, ensuring all key decision-makers, from global to local teams, are well informed at every step.
Work closely with creative teams and, where appropriate, the Global Interactive Experiences team to guide product development for Hardlines Toys.
Support marketing campaigns that enable partners and retailers to bring Disney magic to fans through memorable toys and collectibles.
Champion the International Labour Standards (ILS) process, acting as the vital link between Hardlines Toys suppliers and Disney’s ILS team to uphold the company’s integrity and values.
Generate innovative ideas by proposing new business solutions and leading research projects focused on uncovering scalable, high-impact opportunities in Hardlines Toys.
Participate actively in market meetings, sharing expertise in the Hardlines Toys category, fostering collaboration, and ensuring Disney’s strategies are effective throughout the region.
Forge strong partnerships with Disney’s market teams, sharing critical updates, strategies, and franchise news, especially for Hardlines Toys, while staying attentive to local needs and celebrating market diversity. Use these connections to exchange best practices and drive collective success.
Enhance partnerships with international Disney Consumer Products (DCP) teams by sharing knowledge and best practices to ensure Hardlines Toys licensing initiatives are best-in-class.

Required Qualifications & Skills

Degree level education in a related field or equivalent work experience

Experience within consumer products business

Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals

Proven experience of developing the performance of a team

Financial acumen – an ability to translate numbers into a working plan

Ability to analyse data, construct practical conclusions and implement recommendations to achieve business targets

An ability to be agile to capitalise on the moment and identify new opportunities and target partners

Resilient and nimble in an ever-changing landscape

Computer literate including MS Word, Excel, PowerPoint and Keynote

Written and spoken English for business use, essential; other European languages, beneficial

A good eye for digital, social and brick and mortar marketing

Excellent commercial and strategic approaches to problem solving and innovation

Exceptional planning and organisation skills

Strong influencing skills with the ability to achieve buy-in at all levels

Forward thinking with the ability to take industry trends and translate them into something that drives growth for TWDC

Cultural sensitivity and an understanding of local markets across EMEA

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Licensing Sales Manager - Toys (Star Wars & Marvel) (EMEA)

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