ABOUT THE ROLE

We are seeking an experienced Content Promotions & Storytelling Strategist to lead the creative development and messaging for global content initiatives and campaigns. This role involves crafting compelling narratives and ensuring clear, cohesive, high-impact messaging across all company-owned and operated channels- including Social, On-Platform, and additional promotional touch-points.

The ideal candidate is an expert storyteller and content strategist with a passion for translating creative programming initiatives into promotional campaigns that drive awareness, engagement, and overall impact. This role requires deep collaboration across Social, Programming Editorial, Press, Talent, and Production teams to bring programming priorities to life in a consistent, audience-centered way.

YOUR DAILY IMPACT AT PELOTON

Lead strategic campaign development for the Content Programming organization, ensuring all major content initiatives are supported with compelling, aligned, and channel-appropriate messaging
Own storytelling for big content moments, shaping narratives that strengthen audience connection and elevate programming priorities
Evaluate and identify high-impact initiatives and ensure they are shepherded through the organization with strong promotional support, clear cross-channel throughlines, and optimized execution
Serve as the in-house expert in content marketing, guiding teams on best practices and ensuring a high bar for clarity, creativity, and brand alignment
Partner cross-functionally with Programming Editorial, Social, Press, Talent, Production, and other key stakeholders to align messaging, streamline workflows, and deliver cohesive promotional campaigns
Develop, maintain, and manage messaging frameworks, promotional calendars, and strategic communication plans for global content initiatives
Collaborate closely with Programming Strategy to understand content priorities, audience insights, and platform opportunities that inform the promotional approach
Track, measure, and report on campaign performance, translating data into actionable insights and ensuring strategies evolve based on results and audience behaviors
Champion consistency and connection across channels, ensuring promotional stories resonate across platforms and ladder up to broader brand and programming goals
Support executive-level communication needs related to programming initiatives, content launches, and cross-organizational updates

YOU BRING TO PELOTON

6-8+ years of experience in Creative Strategy, Campaign Management, Content Marketing or a related field
Exceptional storytelling & concepting and deep expertise in building cross-channel narratives
Strong understanding of social and on-platform content ecosystems and how they intersect in promotional planning
A passion for fitness and wellness - knowledge of Peloton's class content is not required, but is a huge plus
Proven ability to manage large-scale initiatives from concept through execution with a high level of ownership and organization
Exceptional communication skills and the ability to translate complex programming strategies into clear, compelling narratives
Experience collaborating with cross-functional teams—including creative, production, social, PR, on-air talent, and executive stakeholders
Ability to interpret performance data and apply insights to optimize strategy
Strong project management skills with the ability to juggle multiple initiatives in a fast-paced environment
A proactive, solutions-oriented approach and the confidence to lead and influence without authority
Proven experience working with talent, high-visibility personalities, or content creators in a confidential, relationship-driven environment
Experience in Google Suite required

LI-Hybrid

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ABOUT PELOTON:

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.

At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

Sr. Manager, Programming

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