Brand Engagement Manager

The Content Studio blends diverse creative and cultural perspective with PepsiCo know-how, to help our brands push boundaries and tell stories that move culture. Our creative focus is social and content innovation for North America beverage brands.

As part of the Strategy team you will play a key role in transforming our business and fueling creative excellence by ensuring content is inspired by culture, rooted in insight and optimized through data. You will have the opportunity to push PepsiCo’s portfolio of brands to new heights with innovative and impactful programs that connect with our consumers through digital channels and content. You’ll play a leading role in continuing to build and embed the Creators League Studio’s Content Strategy, Cultural Strategy, Influencer Strategy and Creative Excellence capabilities.

Content Strategy and Execution:

• Create and execute a digital content strategy for brands that retain the Creators League Studio services.
• Manage bespoke internal studio teams responsible for the overall execution of the client brand content and editorial publication strategy across brand, partner, and influencer touch points.
• Serve as editorial steward and ensure all client brand content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience - across all content creators from agency, media, food service, and additional partners.
• Translate platform strategies, consumer data, and brand-led insights into data informed creative briefs that lead to innovative consumer driven creative and digital experiences.
• Responsible for sell-in of digital & content strategy recommendations to senior level marketing leaders throughout PepsiCo organization.

• Partner with key stakeholders on client brands to develop holistic communications strategy across paid, owned, and earned touch points.
• Responsible for digital growth strategy in partnership with internal, media, agency, and digital platform partners.
• Develop and execute influencer plans across digital touch points, including finding vendor partners, influencer selection and management, and creative development.
• Identify and engage with emerging platforms and new digital partners to evaluate opportunities for digital innovation and consumer engagement.

• Subject Matter Expert on all social platforms work - including emerging platforms and technologies.
• Develop global marketing org. capabilities and digital literacy across client brand teams and the overall PepsiCo organization.
• Develop and streamline processes for digital brand communication across cross-functional partners (Legal, Consumer Relations, Communications, Brand, etc.) – in partnership with Corporate Governance.
• Champion and embed culture-first thinking within the organization

• Bachelor’s degree in Marketing/Business. MBA preferred.
• Minimum 5 years of relevant work experience in PR or Marketing such as brand strategy, digital strategy, or content development. Previous roles within Digital marketing or agency experience highly preferred.
• CPG or food/beverage industry experience a plus, as well as strong passion for storytelling and creative.
• Ability to build strong relationships with agencies, partners, and internal teams and influence at the highest levels of the organization
• Excellent verbal and written communication skills a must.

• The expected compensation range for this position is between $98,700 - $165,150 based on a full-time schedule.
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Bonus based on performance and eligibility; target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.