Job Description
Responsibilities
About the Team: The TikTok Marketing Science Research & Insights team is drives the development of strategic knowledge across audience, commerce, creative, search, and moments programs. The team is a consultative partner to product, sales, and marketing organizations at TikTok to support clients in optimizing their activity on the platform and build meaningful connections that help drive behavior change. The team collaborates closely with external research vendors to plan and deliver world-class research that reinforces our market voice. About the Role: The Strategic Research Enablement Lead will have deep understanding of the knowledge TikTok has built across audiences, journeys, commerce, search, creative, and moments. They'll use your influence and relationship-building skills to discover the business needs of our clients and develop a go-to-market for our research and insights to shape how new and existing clients grow. They are a gifted storyteller, with the ability to translate insights into clear positioning & outputs that are relevant to our clients' needs. They anticipate how client decisions are made, persistently explore and uncover the insights that shape the business verticals to clearly articulate how TikTok can grow their business. Responsibilities: - Define strategic points of view and translate them into effective, breakthrough narratives (Presentations, one sheeters, research based collateral) across verticals - Leverage custom research, platform data, and 3P research tools to identify actionable insights and opportunities for sales teams and inform artifact development - Identify winning strategies and scale the insights throughout the Vertical to provide maximum business value to the clients to drive continuous consumption - Update Sales, Marketing, and Product teams on the latest research and insights to inspire new ways of driving consumption for clients. - Utilizing deep knowledge of the media buying cycle and media industry to help identify opportunities and anticipate barriers for Verticals - Design, scale, and manage a custom client insights program, leveraging existing tools such as custom surveys, syndicated, first-party, and internal research assets. - Partner with sales teams to adapt and tailor research outputs for strategic client engagements, ensuring insights are actionable, relevant, and aligned with business objectives. - Develop sustainable infrastructure to manage and respond to inbound consultation requests, as well as initiate proactive outreach to client-facing teams. - Coordinating with XFNs to serve custom requests for high value opportunities - Lead ongoing education efforts to increase awareness, understanding, and adoption of Research & Insights solutions in North America and Global sales organizations. - Serve as a key point of contact for evangelizing insight capabilities and driving usage of scaled outputs. - Develop and maintain systems to quantify and communicate the business impact and revenue contribution of the Research & Insights function. - Contribute to the operational effectiveness of the team by supporting process improvements, tooling, and team-wide coordination efforts. - Identify recurring requests and themes from custom insight engagements and translate them into scalable research initiatives or inform the broader Research & Insights roadmap.
Qualifications
Minimum Qualifications: - 5+ years of experience in research, marketing, sales, and/or strategy - Must be willing to work in New York, NY Preferred Qualifications: - Experience in data analytics and/or market research at an agency or brand - Familiar with statistical analysis, including regression analysis, causal inference, machine learning, and experimental design - Experience working with SQL, Python and/or R for data manipulation, analysis, and model development - Excellent project management skills with the ability to problem solve - Strong ability to translate data into clear, story-driven deliverables with actionable recommendations - Experience working with global and regional teams
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $106400 - $177778 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
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