Media Strategy & Planning Lead, US&C

New York, NY
Posted on  

Job Description

About The Role

The global media team at Uber acts as trusted partners and in-house subject matter experts to the broader organization. We guide Marketing in how Uber's media investment is spent by leveraging our expertise in planning, knowledge of the media landscape and thought-leadership in media innovation to provide insights and strategic recommendations to ensure maximum impact from our advertising dollars. This role will require ongoing stakeholder engagement, and will require influencing and collaborating with cross-functional teams across the organization.

What You'll Do
  • Develop data-backed strategies that offer a clear POV and strong rationale tied to achieving our briefed objectives
  • Partner closely with internal stakeholders and cross-functional partners, such as Marketing and Data Science, to design media strategies, identify testing opportunities, and uncover critical insights and learnings
  • Manage portfolio strategy in US&C, ensuring appropriate prioritization across the full Marketing roadmap
  • Critically analyze ongoing campaign data and insights to continually improve our strategic recommendations for budget allocation, campaign activation, and optimizations
Basic Qualifications
  • 10+ years of experience primarily in media strategy, planning and activation ideally in both agency and in house settings
  • Understanding of media and measurement trends, tools and approaches for full funnel campaigns, as well as media budgeting principles and approaches
  • Experience managing large scale budgets ($100M+), inclusive of multi-channel investment
  • Experience navigating cross-functional teams, stakeholders and leadership, representing a clear POV, and advocating for media objectives
  • Excellent communication skills, both written and verbal, particularly in clearly synthesizing complex concepts
Preferred Qualifications
  • 13+ years of experience in media strategy, planning and activation
  • Analytical mindset with the ability to interpret data and provide actionable insights
  • Attention to detail and a proactive approach to problem-solving
  • Team player with a positive attitude and a willingness to learn and adapt
  • Strong time management and prioritization skills and the ability to work under pressure in a fast-paced environment
  • Curious and critical thinker, with a genuine interest in media and marketing


For New York, NY-based roles: The base salary range for this role is USD$186,000 per year - USD$207,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.