DIRECTOR OF SALES - WGGB

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WGGB:

2024 Massachusetts Broadcaster's Association Station of the Year Merit, Western Mass News is a licensed television station in Springfield, Massachusetts, and serves the Pioneer Valley. The networks of Western Mass News include ABC 40, Fox 6, and CBS 3. Our three major networks and digital platform speak daily to over half of Western Mass and the area businesses. We have Western Mass's most live programming, including all the major live sporting events.

Job Summary/Description:

Western Mass News is looking for a Director of Sales to lead and inspire our talented team of Media Executives. With a proven track record for success, the ideal candidate has a passion for digital advertising & developing new local direct revenue. This is an opportunity for a detail-oriented individual and self-starter who thrives in a fast-paced environment and knows how to motivate their team.

Duties/Responsibilities include, but are not limited to:

• Work in collaboration with sales management to foster & promote a positive, successful culture.
• Passion for recruiting, coaching, training, and developing multi-platform sellers.
• Manage a team of Media Executives, Digital Sales Coordinator, National Sales Manager, and sales assistants
• Guide and oversee the local sales teams' selling efforts to achieve/exceed revenue goals with agency and direct clients across all platforms.
• Maintain effective internal systems and processes to ensure the development of new and existing accounts and to help keep sellers on track to achieve/exceed revenue goals.
• Cultivate & maintain excellent agency and direct relationships with existing & new clients.
• Strong understanding of marketing, promotions, sponsorships, community outreach programs & advertising with an emphasis on creating strategies that grow revenue & support local businesses.
• Work in partnership with the sales management team to forecast revenue, manage budgets, and execute strategic plans.

Qualifications/Requirements:

• Candidate must possess strong leadership, motivational, and sales experience in addition to a proven track record of top performance.
• Exceptional skills in recruiting, coaching, and training sellers.
• A minimum of 3 years of experience in local broadcast sales management, strategic planning, and a proven track record of leadership and sales success, including development of new local direct revenue & agency negotiations.
• Solid understanding of how television & digital products work together to create success for clients. Digital product knowledge to include full suite of solutions – CTV, streaming, targeted display & video, social media, email marketing, SEM/SEO, etc.
• Goal-oriented, driven & know how to motivate a local sales team to achieve their sales goals.
• Can multi-task & manage multiple projects, communicate across departments, and ensure projects & campaigns are executed as proposed and sold.
• Strong organizational, written, and presentation skills within a fast-paced environment.
• Ability to build and maintain positive customer relationships.
• Competitive, persuasive (ability to overcome objections), energetic, and self-motivated traits.
• Proficient in key industry software platforms – Wide Orbit, WOMS, Matrix, Excel, PowerPoint, etc.
• Bachelor's degree from a four-year college or university preferred.
• Must have a valid driver's license, good driving record, and auto insurance.

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WGGB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.