Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons To Work At Bimbo Bakeries USA

Salary Range: $146,900 - $205,700

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary

Bimbo Bakeries USA (BBU) has a successful track record of commercial transformation initiatives and is undergoing a marketing transformation to accelerate our Branded growth. Specifically, Bimbo Bakeries U.S. seeks a Director of Content & Creative Services who will be critical in elevating our brand storytelling, delivering Bold, breakthrough, relevant creative activations. This role has a team of 7+ associates and reports to the Vice President of Marketing Transformation & Services, who runs the Marketing Center of Excellence Team at Bimbo Bakeries USA and the Marketing Transformation initiatives for the U.S. Market.

This is a remote position, with preferred locations in Dallas, TX, or Chicago, IL.

Key Job Responsibilities

Partner with the VP of Marketing Services & Marketing Transformation to elevate creative effectiveness and efficiency by delivering, defining, and driving the adoption of transformation projects, tools, and training across the enterprise.
Responsible for the end-to-end creative development process from concept ideation, pre-production work, on-set direction, and final execution of all assets aligned to brand strategies and standards.
Lead agency ecosystems driving centralized agency management and governance (internal and external), holding our agencies accountable to pre-defined deliverables and standards. Owned, earned, and paid content creation and activations across the funnel including planning process in partnership with Consumer Experience (Shopper, Media, Omnichannel) team. Excludes our Media Agency of Record
Coach brand teams and cross-functional partners on how to drive consistent storytelling excellence across all consumer touchpoints, aligned to best-in-class brand assets.
Oversee the BBU Way for Social Strategy and consult with brand teams on executing, including influencer selection and management.
Oversee our approach to agile marketing to break into cultural conversations.
Oversees the process and governance for fonts, our digital asset management (DAM) platform, and maintenance of brand books and style guidelines.
Oversee Content and Creative Managers who participate on our Learning Labs Development Team and run our brand-building experiments.
Co-author with corporate comms, legal, finance, and procurement marketing policies.
Partners with cross-functional associates to identify data and technology requirements, running RFPs as needed.
Regularly present to Bimbo Bakeries USA and Grupo Bimbo leaders.
Build, lead, and mentor a forward-thinking team, providing guidance, coaching, and development opportunities to foster growth and improve performance.
Remote with travel role, with preferred locations in Dallas or Chicago.
Ability to travel 10-20% domestically and/or internally for internal meetings, conferences, and/or creative shoots.

Key Behavioral Competencies

Leading change gives you energy, even when you hit roadblocks.
A leader with a proven ability to motivate and grow their people, using empowerment as a lever.
Relationship builder who practices empathy and respects diverse backgrounds and needs.
Authentically builds credibility and followership through courage and self-awareness, resulting in allies.
Recognizes others for their accomplishments and finds opportunities to celebrate big and small wins.
Confidence in managing complexity, uncertainty, and ambiguity.
Strong problem-solving and analytical skills; ability to determine critical issues and develop effective action plans.
Effective verbal and written communication skills, with the ability to use storytelling to influence decisions.
Gritty and resourceful when necessary.
Trusted to make well-informed decisions and take evidence-based risks.
Self-starter who can meet deadlines, is well organized and can work autonomously.
A strong project manager with expertise in designing ways of working across a global, matrixed organization.
Experience working in a remote team setting under pressure and in a fast-paced environment.

Education And Work History

10+ years of relevant experience in agency and/or brand roles.
Bachelor’s degree is in Marketing or a related field is required, with a Master’s degree being a plus.
Minimum 5+ years of deep digital experience.
The ideal candidate will have creative agency experience, brand creative experience, or both.
Consumer Packaged Goods (CPG) experience is preferred.
Understanding the inner workings of agencies across creative, packaging, digital, social, and PR.
Collaborations with peers in consumer insights and media, driving consumer-centric activations.
Strong understanding of content production.
Experience co-creating with creators and influencers.
Experience with packaging design, aligned to best practices to stand out on the shelf.
Understanding of website functionality, architecture, user interfaces, and navigation to consult with brand teams when planning enhancements and launching new websites.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Director Content and Creative Services

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