Key Responsibilities

• Drive sales target and implement marketing plans for CPC to build equity and sales of responsible franchises
• Work with cross-functional teams to drive synergy, marketing and consumer messaging for all franchises across TWDC divisions.
• Maximize key sales, marketing and promotional partnerships by identifying multiple business opportunities across the team and IP portfolio.
• Develop customized sales and marketing materials including pitch kits, sell-sheets and sizzles and video content.
• Work with divisional and corporate research teams to ensure CPC-Hong Kong has the appropriate metrics, analytics and consumer insights to make effective strategic decisions to drive brand and franchise growth in each market.

Working Relationships

• Internal
  • WDI Hong Kong Marketing Team
  • CPC, DI, TV, Studio, HKDL, Publishing, SHDR, TDS
  • Other corporate functions (Corp Communications, Corporate Citizenship, Government Affairs, CBM)

• External:
  • Licensees
  • Digital, corporate, organizational partners
  • Event, media, social agencies

Requirements

Education:

• Bachelor’s degree in Business Administration, Marketing, Management or related field in top university

Experience:

• Experience working with or for multiple divisions of a major entertainment company or IP company is preferred.
• Experience working in driving cross border business
• 5+ years experiences in sales, marketing, brand development, promotions or sales for multi-national fortune 100 companies or with strong sales track record can be considered
• Experience working with e-commerce platforms or advertising agencies or have strong network with leading retail chains is an advantage.

Knowledge:

• A mature, self-motivated manager who is also able to successfully implement multiple initiatives, driving results for the company.  The candidate must have a strong “partnership” mentality in working with others. The successful candidate must also demonstrate the following:
  • Strong planning and execution skills: able to multitask or manage several projects concurrently with minimum supervision
  • Outstanding sales and presentation skills: persuasive and convincing both in oral and written
  • Problem solving skills: able to resolve issues independently and communicate solutions effectively
  • Analytical skills: able to provide sound recommendations based on good understanding of Hong Kong and regional market situation, trends and consumer insights
  • Professionalism and integrity, a team player, perform well under pressure

Core Skills:

• Excellent verbal and written English and Cantonese and Mandarin communication skills
• Diverse experience across multiple marketing disciplines including consumer marketing, promotions, sponsorships, publicity, special & live events.
• Demonstrated success in building relationships across all levels of an organization (Executive through Managerial).
• Drives results through consensus building, teamwork, and identifying common goals.
• Well-developed Proficient in computer skills (Excel, Word, PowerPoint, digital media editing etc.)