Marketing Manager, Miami Film Festival and Tower Theater

The Marketing Manager creatively leverages numerous Marketing, Outreach and Promotion (M.O.P.) strands to plan and implement cohesive and effective strategies designed to drive attendance, revenue and brand evolution for Miami Film Festival (MFF). This is a Professional Exempt Contractual (PEC) position for which an annual contract reflecting the base salary within the fiscal year (July 1st to June 30th) will be issued after ratification by Miami Dade College’s District Board of Trustees.

• Develops, plans and executes general and niche Marketing, Outreach and Promotion (M.O.P.) plans for Miami Film Festival
• Analyzes, researches and tests market to provide recommendations for dynamic pricing based on evolving industry willingness-to-pay factors and trends
• Contributes to short- and long-term brand evolution planning, and shapes day-to-day strategies and messaging to successfully reach those goals
• Participates in setting over-all attendance and sales metrics, as well as event-specific attendance and sales metrics, and aligning day-to-day strategies and messaging to successfully reach those goals
• Prospects, pitches, secures and fulfills media partnerships; incorporates renewal request strategies and aims to build long-term relationships
• Oversees the design and creation of required content, for a variety of channels including a strong emphasis on native advertising, as elements of the annual strategies
• Builds and nurtures community engagement with niche constituencies in alignment with MFF’s dynamic programming
• Generates original and innovative brand-defining and/or monetized promotions with a strong emphasis on connection to dynamic programing
• Oversees design and production of promotional items
• Oversees design, functionality and content of MFF’s digital assets (websites, general public and industry email subscription groups, social media channels), including generating, editing and publishing creative, up-to-date, accurate and timely content
• Manages project timelines, ensuring production of content to deadlines, and manages M.O.P. expenditures to achieve annual budget targets
• Manages annual budget for marketing placements purchases, and for external vendors as may be necessary to be engaged to meet area workload
• Recruits, trains and oversees temporary and contractual consultants, specialty vendors, interns and/or volunteers as may be needed to accomplish essential duties
• Performs other duties as assigned

• Master’s degree from an accredited institution and two (2) years’ work experience; or Bachelor’s degree from an accredited institution and six (6) years of related experience
• All degress must be from a regionally accredited institution
• Knowledge and understanding of College organization, goaIs and objectives, and policies and procedures
• Strong knowledge of contemporary and historical world cinema art and industry, as well as domestic art cinema market
• Knowledge of best practices in current marketing and theater operation trends
• Possess strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community
• Possess strong writing skills, including ability to write business correspondence, clear email communications, draft contracts and write reports
• Possess excellent managerial skills with ability to make important sound decisions and effectively problem solve on a regular basis
• Ability to demonstrate confidence, articulation and professional speaking abilities 3/2
• Ability to adapt to demanding environments and maintain a high level of poise and professionalism in all circumstances
• Demonstrated experience and strong working knowledge in event logistics, event management, advertising and marketing
• Ability to prioritize and organize multiple tasks to meet deadlines
• Proficiency in Microsoft office software and specific computer programs related to area of responsibility
• Ability to work a flexible schedule which may include evening and weekend assignments
• Ability to work effectively in a multi-ethnic/multi-cultural environment with students, faculty and staff

• This function/position has been designated as essential. This means that when the College is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at the College.

The final candidate is to successfully complete a background screening and reference check process.