Overview
CJ 4DPLEX is seeking a dynamic and experienced Director of Digital Marketing to lead strategic marketing campaigns for our innovative cinema technology formats, SCREENX and 4DX. This role is responsible for developing and executing marketing initiatives with both exhibitor and studio partners, including social and paid media strategy, exhibitor loyalty programs, events, and in-theater activations.

This is a unique opportunity to join a fast-growing entertainment technology company and help shape the future of the moviegoing experience.

Responsibilities

Develop and execute digital and brand marketing campaign strategies for SCREENX and 4DX across various theatrical releases.
Manage budgets for exhibitor promotions, loyalty programs, events, influencers, and in-theater marketing.
Serve as Sr. lead with exhibitor partners, building relationships that drive both brand visibility and box office growth.
Partner with studio marketing teams to support theatrical campaigns with SCREENX and 4DX integrations.
Plan and execute screening programs with influencers and publicity partners to garner positive word-of-mouth.
Collaborate cross-functionally with internal creative, social, and PR teams to deliver innovative marketing activations.
Oversee exhibitor-facing marketing across websites, apps, social, and mobile platforms.
Analyze exhibitor research and box office data to develop actionable strategies.
Lead marketing for new SCREENX and 4DX theater openings, working with exhibitors, internal teams, and vendors.
Coordinate with international teams to share best practices and align on global marketing initiatives.

Qualifications

Skills

10 years of progressive experience in digital marketing, preferably within the entertainment or theatrical industry, with a strong track record of leading successful campaigns
Proven experience leading and mentoring a team
Strong knowledge of paid digital media and organic social marketing.
Experience with creative production (audio/visual and print).
Experience with experiential marketing including events, screenings and out-of-home executions (OOH)
Strong analytical skills with a solid understanding of box office reporting / trends and film industry data.
Ability to work closely and effectively with the Headquarters Marketing team, ensuring alignment on global initiatives and sharing best practices.
Proven ability to manage budgets and marketing partnerships.
Strong attention to detail and excellent organizational skills.
A collaborative team player with strong communication skills.
Ability to travel domestically and internationally as needed.
Passion for movies, entertainment, and new technology.

ABOUT CJ 4DPLEX

CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for cinemas worldwide that include SCREENX and 4DX, for consumers to experience films in ways that were never before possible. CJ 4DPLEX is a part of the CJ Group that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media).

SCREENFX is the world’s first multi-projection cinema with an immersive 270-degree field of view. By expanding the image beyond the frame and onto the walls of the theatre, SCREENX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 370 SCREENX auditoriums around the world in 38 countries.

4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 780 4DX auditoriums around the world, spanning over 67 countries.

[NOTICE: Fraudulent Recruitment Offers]

Recruitment fraud is on the rise and affecting a number of companies, including CJ 4DPLEX America and its affiliates. What is recruitment fraud? It is a sophisticated scam that offers fake job opportunities to job seekers. It has been brought to our attention that fake/scam job offers have been circulated by certain individuals or organizations claiming to represent CJ 4DPLEX America, its affiliates, partners, and/or brands. These scammers may try to obtain financial information, payment for job offers, or other personal information through various methods such as email, text message, or social media.

In order to identify recruitment fraud, please note that CJ 4DPLEX America and its affiliates:

NEVER conduct phone interviews via WhatsApp or other direct messaging platforms
NEVER send job offers from free email services such as Gmail, Yahoo, Hotmail, Zoho, etc.
NEVER request payment, fees, reimbursement, or other monetary compensation from prospective candidates for employment
NEVER request that prospective candidates purchase their own equipment or tools
ONLY respond from an official cj.net email address
ALWAYS make direct offers of employment and not through third parties

CJ 4DPLEX America is not responsible for any fraudulent offers. If a suspicious offer or contact has been received, we ask that you contact us via the email: cristine.kim@cj.net. We cooperate with all relevant law enforcement agencies to take appropriate action as necessary. You may also contact the FTC or the FBI to report recruitment fraud directly.

CJ 4DPLEX America is an E-Verify employer.

For more information, please visit the following link:

https://www.everify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf

We comply with the local law and disclose the salary range where legally required. The actual salary will vary based on an array of factors such as market data, experience, internal equity and others.

Job Type: Full-time

Pay: $100,000.00 - $135,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Retirement plan
Vision insurance

Ability to Commute:

Burbank, CA 91502 (Required)

Ability to Relocate:

Burbank, CA 91502: Relocate before starting work (Required)

Work Location: In person

Director, Digital Marketing

Recommended for you

Director, Sales (Final Draft)

Coordinator, Sales and Distribution

Junior Publicist - Music and Culture (NYC or LA)

Similar positions

Director, Digital Marketing

Marketing Creative Director - Digital Games

Digital Director of Marketing (Temp)