All Posting Locations: Chicago, IL, US

Job Functions: Marketing

Date Published: December 19, 2024

Ref#: R-88072

ABOUT THE ROLE

Job Description

The iconic Oscar Mayer Wienermobile first hit the hot dog highways in 1936. Our 27-foot-long hot dog on wheels has made it a mission to bring joy and smiles to people around the country even on their “wurst” of days. It is a Customer, Consumer, and Social Media superstar that drives traffic to stores/events and is a top content contributor in all forms of media. The Hotdoggers and Wienermobile offer Oscar Mayer an unparalleled competitive advantage, delivering incremental sales, merchandising, authorizations, and mutual goodwill.

The Hotdogger Program started in 1988 and was designed to hire and develop top-talent, grow future leaders of the company, and create gamechangers, innovators, and cultural champions.

The Hotdogger program is for individuals who are ready to deliver creative solutions on the Kraft Heinz journey to become the indispensable food company in North America.

The Hotdogger Tour

The Oscar Mayer Hotdogger Program is a 1-Year assignment (starting and ending the first week of June).

The twelve-month program includes:

Two weeks of immersive onboarding and relevant job training

Regular meetings and coaching from top Advertising, Public Relations and Social Digital teams

Region and partner assignments that provide professional growth and a chance to see the country – Hotdoggers will switch regions and partners halfway through their tour

A chance to be an active and contributing member of a team of twelve top brand ambassadors.

Being the face of a multi-billion-dollar brand, while acting as our trusted “boots on the ground”

On-going coaching and mentorship through additional staff meetings and in-field meetings.

Post tour opportunities/connections with Kraft Heinz and hundreds of successful alumni.

Attributes/Skills/Background of a successful Hotdogger

Experience working with the public/consumers

Prior travel experience is beneficial

As a highly autonomous position, organizational and time management skills are critical

Understanding of popular social media channels/outlets

Ability to work independently and within a team

Positive and outgoing – “a people-person”

Trustworthiness

Flexibility

The Life of a Hotdogger

While no two days are the same in the Hotdogger program, a tour includes:

Representing the Oscar Mayer brand every day you crisscross the hot dog highways of America.

Executing and reporting over 200 events during your one-year tour.

Pitching and appearing on local television, radio, or newspaper media.

Creating social content for multiple Oscar Mayer social platforms including TikTok & Instagram.

Maintaining and driving our 88-year-old icon and piece of American pop culture.

Coordinating all aspects of Wienermobile travel logistics and management of travel expenses.

We Are Looking For…

Outgoing, creative, friendly, exuberant, college graduates who have an appetite for adventure and willing to see the country through the windshield of the iconic Oscar Mayer Wienermobile.

A spokesperson for Oscar Mayer who positively represents the brand in radio and television appearances, newspaper interviews, grocery/retail events, charity functions, and a variety of other activities.

Someone who “Meats” and greets people from coast to coast and leaves them with a positive brand experience and a desire to buy Oscar Mayer meats.

An individual that embraces working with many different workstyles, internal and external consumer promotion teams, marketing teams, and sales professionals

Individuals craving the autonomy and flexibility of running their own traveling public relations firm on wheels; organizing events/activations and embracing the challenges of a very “fluid” job experience.

Our Values

Our Hotdoggers are expected to live out the Kraft Heinz values as cultural champions and leaders in the organization. At Kraft Heinz, our values are:

We are consumer obsessed

We dare to do better every day

We champion great people

We demand diversity

We do the right thing

We own it

The Must-Haves

Bachelor’s Degree required, preferably in public relations, journalism, communications, advertising, or marketing, though applicants are not limited to these degrees.

Excellent communication and relational skills.

Outgoing, friendly, and passionate personality.

Bilingual candidates are encouraged to apply.

A valid Driver’s License is required and a favorable driving record (a driving record will be requested as part of the recruitment process).

Legally authorized to work in the United States and applicant WILL NOT require employment visa sponsorship.

Must be able to work major holidays.

Desire and ability to spend the year on the road as an ambassador for Oscar Mayer.

Must be comfortable with daily road travel in the Wienermobile and staying in hotels or short-term corporate approved housing throughout the United States.

Successful completion of Federal Department of Transportation Physical, Drug/Alcohol Test, Motor Vehicle Records check and standard Kraft Heinz background check.

What We Offer

A One-Of-A-Kind role in a full-time, 1-year assignment with a competitive package including a $35,600 base salary, a weekly allowance of $150 ($7,200/yr.) for meals & personal travel, 18 days of paid time off, full health benefits package, and 100% of hotel expenses covered. If you relish in the chance to hitch a ride in a 27-foot Hot Dog supporting one of the world’s most iconic brands, the Hotdogger program is the place for you!

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins – and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodtion to participate in the job application or hiring process should contact NATAI@kraftheinz.com

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center, Employee’s Home – National

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.

MARKETING AT KRAFT HEINZ

THE
STRATEGIZERS

Our Marketing team are the voice of our consumers. Connecting the right people, to the right products, with the right messages and campaigns.

We’re the architects of category growth, making sure our brands are front and center — winning the battle for attention in the minds of people everywhere.

Oscar Mayer Wienermobile Spokesperson

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