Job Summary

Title: Marketing Manager (Brands)

Reports to: Creative Strategy Director

Location: New York, NY (On-Site, 5 days a week in office)

The Role

Roc Nation is looking for a Marketing Manager, who is passionate about pop-culture, music, and the spirits industry. The incumbent will own the marketing strategy and narrative of a Roc Nation brand. This role will work closely with the VP, Creative, Creative Strategy Director, Digital Marketing Director, and Brand Manager to bring to life a myriad of campaigns and activations, driving sales and brand recognition on a national scale.

Key Areas of Focus

Brand Strategy: lead the development of brand campaigns, creative briefs, seasonal programs, and activation concepts. Transform strategy and data-backed insights into compelling presentations, copy, and marketing narratives. Present concepts and marketing initiatives clearly to leadership, partners, and cross-functional teams through compelling presentations. Monitor category trends, consumer insights, and competitor activity to identify growth opportunities
Campaign Development & Execution: lead the creation of 360° marketing campaigns across digital, social, influencer, experiential, and traditional channels. Collaborate closely with Roc Nation creative strategy and design teams to strengthen brand identity through clear messaging, visual consistency, and storytelling that resonates with target consumers. Manage content production, including photo/video shoots, brand assets, and packaging updates
Brand Ambassador & Influencers: use brand and artist insights to identify and collaborate with content creators, influencers, and partners who will grow and scale authentic brand presence online
Trade Marketing: develop retail and on-premise activation programs to support sales initiatives. Manage and develop POS materials, product education tools, and promotional programs for distributors and key accounts. Collaborate with the sales team to execute launch plans, sampling events, and promotions
Experiential & Events: lead brand presence at festivals, tastings, sponsorships, and VIP events. Manage event budgets, planning, logistics, and post-event performance measurement. Ensure brand ambassadors deliver authentic, high-quality consumer experiences
Agility & Innovation: bring forward fresh ideas rooted in culture, mixology, hospitality, and consumer behavior. Learn quickly when facing new problems, analyze both successes and failures for clues to improvement; experiment and try to find new solutions. Stay sharp on category innovations, emerging platforms, and shifts in consumer expectations
Drive for Results: energetic and driven to complete tasks at a high level, steadfastly pushes self and others for best results. Manage multiple projects at once and push initiatives from concept through flawless execution
Leadership & Communication: deliver clear communication to internal teams, agencies, distributors, and partners. Provide constructive and actionable feedback to ensure all creative and strategic materials meet brand standards. Champion brand consistency across all consumer and trade touch points

Qualifications

4–7+ years of brand or marketing experience; spirits, beverage, CPG, or lifestyle category preferred
Bachelor’s degree in Marketing, Business, Communications, or related field
Strong interest in spirits, cocktails, hospitality, and culture
Understand brand objectives and translate them into integrated marketing plans
Deep knowledge of social platforms, digital best practices, and influencer ecosystems
Up-to-date on cultural trends, brand marketing landscape, and innovative campaigns
Knowledge of the three-tier system and alcohol industry regulations is a plus
Excellent communication, project management, and relationship-building skills
Strong attention to detail and excellent project management skills
Experience working cross-functionally and managing multiple stakeholders

What We’re Looking For

A brand-builder with a sharp cultural pulse
A storyteller who understands how to create emotional connections
A proactive doer who thrives in a fast-moving, entrepreneurial environment
Someone passionate about tequila, cognac, and champagne—its craft, heritage, and future

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.

Benefits & Perks

HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time and floating days

CAREER: Career and skill development programs with School of Live

WEALTH: 401(k) program with company match

Note – Roc Nation benefits and policies differ from Live Nation.

The Expected Compensation For This Position Is

$68,000.00 USD - $85,000.00 USD

Pay is based on a number of factors including market location, qualifications, skills, and experience.

Marketing Manager (Brands)

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