Social Media Manager - Branded Content

**SALARY RANGE: $60,000.00 to $70,000.00**

COMPANY OVERVIEW

Interactive One (www.interactiveone.com) is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans.

Since its launch in 2008 by Urban One, iONE Digital’s news, entertainment, video, and lifestyle content has driven its growth. From roots in radio, compelling storytelling, and endeavors in frontier technology, the iONE Digital portfolio includes some of the most recognizable brands in the digital landscape. The iONE Digital portfolio focuses on key passion points and interests, including men’s and women’s lifestyle, sports, beauty, fashion, and entertainment - comprised of BlackPlanet, Bossip, CassiusLife, Elev8, GlobalGrind, HelloBeautiful, HipHopWired, MadameNoire, NewsOne, and TheFumble. Each iONE brand is an authoritative voice in its own right.

The iOne Digital Social Media team creates and distributes all content posted from iOne Digital brands. Reporting to the Vice President of Social, the Social Media Manager, Branded Content will be a creative lead and liaison to the Integrated Marketing and Sales teams working to drive engagement, reach and community across the iOne National social handles for paid and sponsored promotions.

In this role, you will fully familiarize yourself with the portfolio of existing content and franchises offered by the Social Division as a baseline menu of options to serve up to potential clients and sponsors when responding to RFPs and RFIs. Additionally, you’ll help to brainstorm and develop on-trend customized outstanding social campaigns and guide the end-to-end process from conceptualization through production for our branded content and franchises.

KEY RESPONSIBILITIES:
The ideal candidate should be able to:

• Ideate around and help produce creative content that is attractive and engaging to build brand awareness and drive audience engagement and growth.
• Lead the creative ideation and development process and asset execution of social media campaigns across multiple platforms, including but not limited to Facebook, Instagram, Twitter, Threads, and Tiktok.
• Assist with responding to Request for Proposals (RFPs) and Requests for Information (RFIs) submitted by clients to the iOne Salesforce or the Integrated Marketing team.
• Manage proposal development through all applicable phases - ideation, vetting, writing, and presenting
• Work collaboratively with key stakeholders across the Company, throughout the ideation and proposal development process
• Oversee and monitor client led and sponsorship campaigns, including the analysis and a recap report of social statistics
• Actively participate in various meetings (Team, inter-departmental), as well as client meetings or presentations
• Help develop best-in-class social creative assets across iOne Digital brands, original and always on campaigns, branded content, franchises and tent poles.
• Suggest and implement new creative features to develop brand awareness, like campaigns, promotions and competitions.
• Produce social media sales requests on an as needed basis.
• Serve as cross-functional partner to Sales, Creative, and Product teams so that our social strategy execution is in alignment with other team goals/KPIs.
• Manage freelance social media producers and interns.
• Participates in regular brainstorm and planning meetings to help develop branded, franchise and campaign social content.
• Meets regularly with the editorial and video teams to brainstorm engaging 360 content.
• Provides clear vision and directive to creatives on how to execute content across all platforms
• Stay in-tune with cultural and design trends, as well as emerging influencer talent
• Complies with Network and Urban One’s mandatory trainings and adheres to related course deadlines.

CRITICAL COMPETENCIES FOR SUCCESS:

• Must have demonstrable skills and experience writing compelling and effective proposals, ideally via a portfolio of work.
• Experience and comprehension of how Social media is measured, planned, packaged, and sold.
• Ability to ensure all proposals tell a powerful story.
• Strong presentation skills and the ability to take initiative, identify issues and develop recommended solutions
• Strong conceptual and aesthetic skills (color, illustration, typography, logo design, layout); knowledge of social media/digital delivery
• Experience building aspirational and relevant social content for Black and multicultural Gen-Z and Millennial audiences
• Passion and understanding of today’s social media landscape and the best practices as it relates to each unique platform
• Ability to create and deliver creative content (text, image and video)
• On top of (and ahead of) current design, social media and marketing trends and platforms; passionate about capturing the attention of hungry entertainment fans and audiences
• Endlessly creative: passionate about ideating and creating engaging social ideas and captivating video/photo concepts
• Desire to create new content that resonates with consumers
• Experience with a variety of creative disciplines: photography, videography, design, and production are a plus

EDUCATION/QUALIFICATIONS:

• Minimum 2-3 years successful track record of related experience: integrated marketing, branded content creation
• Demonstrated ability to collaborate cross departmentally, maintain organized content plans and conceptualize a path for brand development and awareness.
• Ability to process regular constructive feedback

**SALARY RANGE: $60,000.00 to $70,000.00**

Benefits Package: Comprehensive benefits offerings include, Major Medical, Dental, Vision, FSA, HSA, 401K, PTO, elective supplemental options, and bonus as applicable.

This Personal Information Privacy Notice for California Applicants (“Notice”) describes the personal information collected by us about applicants and candidates that reside in California during our application and recruitment process (“applicant personal information”), the purposes for which we use applicant personal information, and how that information is processed. This Notice does not form part of any contract of employment or other service agreement. This Notice applies only to California residents. We may update this Notice at any time as necessary. It is important that you read this Notice so you are aware of how and why we use your applicant personal information.

In this notice, we will use the terms “we”, “us”, and “our” to refer to Urban One, Inc., its affiliates, subsidiaries, successors, and assigns.

TYPES OF INFORMATION WE COLLECT

We may collect applicant personal information you provide to us or that may be acquired or produced by us and, in limited contexts, about other people you may provide information about. In general, any information collected is not sold to third parties and is only used for the purposes for which it was provided. At all times, we strive to limit our collection of applicant personal information as needed in the application and recruitment process.

The list below provides the categories of information we collect. Examples are provided for explanatory purposes, but the following is not an exhaustive list of each specific piece of information we may collect. If you have any questions or comments about how your personal information is collected by us and what information is collected, please contact [your HR contact at HRPrivacy@urban1.com ]. For legal inquiries or inquiries specifically related to the CCPA and CPRA, please also contact your privacy lead at privacynotice@urban1.com and see the California Privacy Rights section below.

Categories

• Identifiers – This includes information that identifies you, like your name, postal address, and contact details.

• Application details and supporting materials – The information related to your application, including both information you provided (e.g., resumes, educational and professional records and certificates, personal statements, and references) and information we gathered from other sources in connection with evaluating you as a candidate for employment (e.g., statements from your references, results of background checks that you have authorized us to perform, public records, and government records).

• Your job preferences – Details of the type of employment you are looking for, salary and other compensation and benefits terms, willingness to relocate, and other job preferences.

• Information from interviews and other application-related communications and submissions – The information you provide when communicating with us.

• Protected classification characteristics under California or federal law and other sensitive personal information/demographic details. Age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation.

• Inferences drawn from other personal information and from assessments taken as part of the application and recruitment process. Information reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

• Prior application and employment information – Information related to any previously submitted applications and/or previous employment history.

USE AND DISCLOSURE OF PERSONAL APPLICANT INFORMATION

We collect and maintain applicant personal information to carry out the application and recruitment process. Your personal information may be disclosed outside of our organization to be processed for specific purposes related to the application and recruitment process. The main application and recruitment-related purposes for which your applicant personal information may be used or disclosed include:

• Assessing your skills, qualifications and interests in reference to our career opportunities.

• Verifying your information and carrying out reference checks and/or conducting background checks (where applicable) if you are offered a job.

• Communicating with you about the position you applied for, your application and/or recruitment, and other opportunities with our company.

• Creating and/or submitting reports required by applicable laws and regulations.

• Complying with applicable laws, regulations, legal processes and/or other enforceable government- or court-issued requests.

• Proactively conducting our own research about your educational and professional background and skills.

• Improving our application and recruitment process (including improving diversity in the recruitment process)

We may also use information from or about you to protect our rights and property, the rights and property of our personnel, as well as other applicants, or the public as required or permitted by law.

If you are offered and accept employment with us, the information collected during the application and recruitment process will become part of your employment record.

CALIFORNIA PRIVACY RIGHTS

California residents have the following data rights:

Right to Know and to Access

Subject to certain exceptions and legal obligations, you have the right to request that we disclose certain information to you about our collection and use of your personal information. You also have the right to request access to personal information collected about you and information regarding the categories of personal information; the categories of sources of that information; the business or commercial purposes for which we collect, sell or share it; the third parties to whom we sell, share, or disclose it; and the specific pieces of personal information we collected about you.

This information is disclosed above. You may also submit a request for this information as described below. To protect your personal information, we are required to verify your identify before we can act on your request.

Right to Portability

You have the right to request that we provide a copy of the personal information we have collected about you in a readily usable format. This right is subject to certain exceptions, and legal obligations imposed by state or federal privacy and employment laws may also apply. Once we receive your request and confirm your identity, we will provide to you a copy of your data consistent with applicable law.

Right to Delete

You have the right to request that we delete your personal information. Once we confirm your identity, we will review your request. This right is subject to certain exceptions, and legal obligations imposed by state or federal privacy and employment laws may also apply. Consistent with applicable law, we will delete or deidentify personal information not subject to one of these exceptions from our records and as necessary will direct our service providers to take similar action.

Right to Correct Inaccurate Information

Subject to certain exceptions, and legal obligations imposed by state or federal privacy and employment laws, you have the right to request that we correct inaccurate personal information that we have collected about you. Once we receive your request and confirm your identity, we will review your request, taking into account the nature of the personal information and the purposes of the processing of the personal information to see if we can correct the data. We may also request additional information showing that the information you want to correct is inaccurate.

Right to Opt Out of the Sale or Sharing of Personal Information to Third Parties

You have the right to opt out of the sale or sharing of your personal information by us to third parties. Under California law, “sell” means to sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate orally, in writing, or by electronic or other means your personal information to a third party for monetary or other valuable consideration. “Share” means sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate orally, in writing, or by electronic or other means your personal information to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration. We do not sell or share your personal information, as those terms are defined under California law.

Non-Discrimination or Retaliation

We will not discriminate or retaliate against you for exercising any of your data privacy rights.

How to Submit a Request

You or an authorized agent may submit a request to exercise your rights through one of two means by using the contact details provided below and providing the details of your request or by calling us at 1-844-610-1303, or by accessing the request forms that are linked on the Urban One Job Listing Page, which is available at https://privacyportal.onetrust.com/webform/5a70349f-f0fb-4dc6-83f6-49b5c097d38e/3454b5db-803e-43b1-9b2c-699c9e7eebf7

When submitting a request using the Urban One Privacy Center, please note in the “Request Details” section that you are a current or former applicant in order to help us identify your relevant records and respond more quickly to your request.

Verification Procedures

In order to process your request, we may need to verify and confirm your request by asking you to:

• Provide personal identifiers we can match against information we may have collected from you previously; and

• Confirm your request using contact information provided along with your request; or

Authorized Agent

You may authorize another individual or a business registered with the California Secretary of State, called an authorized agent, to make requests on your behalf. We may ask the individual to submit documentation or proof supporting their authority to represent you, and we may ask you to either verify your own identity or confirm that you provided the authorized individual to act on your behalf. Parents of minor children may submit a birth certificate of the child in lieu of an affidavit, in order to make requests on the child’s behalf.

Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to direct us to limit our use of your Sensitive Personal Information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services. California law considers the following personal information to be “sensitive:” social security number, driver’s license number or other government-issued identification number, financial account number, any health insurance or medical identification number, an account password, security questions and answers, or unique biometric data. We use Sensitive Personal Information only as it is necessary to achieve the purposes for which it was collected, as described above.

UPDATES TO THIS NOTICE

This Notice may be updated periodically to reflect any changes in our privacy practices. We encourage you to check this notice periodically to be aware of the most recent version.

CONTACT DETAILS

Please address any questions relating to this Notice to [insert contact information of responsible privacy lead for external applicant queries at HRPrivacy@urban1.com .