Multimedia Communications Specialist - Dollywood Parks & Resorts - Full Time Year Round

At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It’s not a difference that you can touch or see - it’s a difference you can feel. We are seeking a Multimedia Communications Specialist who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests.

We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. The right Multimedia Communications Specialist checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.

We are currently looking for a Multimedia Communications Specialist who is self-motivated and will drive both internal & external employee communications and training efforts for Dollywood Parks & Resorts. As an innovative storyteller, you will create content for social media campaigns, create and implement enhanced communication and training plans in collaboration with HR and Marketing teams. You will manage multiple projects for key stakeholders and maintain excellent communication throughout the project management process. The Multimedia Specialist will manage and maintain all communication and training plans in a manner that is consistent with the mission, vision, operating philosophies and standards of the Dollywood Company.

Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

Summary of Essential Functions and Responsibilities

• Develop and deliver engaging stories using video, photography, animation, and other creative mediums
• Proficient in video editing, digital photography, and graphic design
• Effectively communicate Dollywood’s brand message across various media formats
• Apply marketing strategy concepts to create internal and external assets, collateral, and campaigns
• Assist in developing content outlines, scripts, and storyboards to align with messaging strategies
• Produce dynamic and interactive training content that efficiently communicates expectations
• Operate, manage, and maintain video production equipment
• Record high-quality studio audio and video in diverse settings
• Design visual assets, including icons, branding materials, and technical diagrams, to support digital content development
• Oversee all technical aspects of video shoots, including lighting, audio, and on-camera talent positioning
• Collaborate with marketing and senior leadership to develop creative video concepts
• Capture and manage social media content for The Dollywood Company LinkedIn, including writing engaging copy and maintaining a strategic content calendar
• Work with the Talent Acquisition Team to execute hiring campaign marketing strategies
• Demonstrate strong project management skills, effectively overseeing multiple projects to successful completion
• Plan, coordinate, and execute annual internal events, managing all logistics to ensure a seamless experience for participants
• Oversee the production and maintenance of the internal handbook, ensuring accuracy, relevance, and clear communication
• Manage and update the job websites to maintain accurate, up-to-date content aligned with brand standards
• Partner with leadership to develop speeches, talking points, and presentations for internal events and announcements
• Coordinate relationships with vendors and contractors, including print vendors, to ensure quality and timely delivery of materials
• Plan and organize photo and video shoots, collaborating with internal teams and external contractors
• Create content for key events and initiatives, including Town Hall Meetings, leadership training, recognition ceremonies, internal communication websites, and Host training
• Support the planning and execution of events for other departments as needed
• Manage marketing software platforms, such as Dropbox, to ensure content remains organized and easily accessible

Management reserves the right to change and/or add to these duties at any time

Education and Experience Required

• Minimum 18 years of age
• College degree or practical equivalent experience required. Degree in Human Resources, Education, Marketing, Business, Digital Media, Public Relations, or Communications preferred
• Working knowledge of Microsoft products such as Excel, Word, PowerPoint, Outlook
• Working knowledge of technical platforms such as Adobe Creative Suite, Avid Media Composer, Adobe After Effects, Photoshop, Illustrator, HTML, iMovie, Final Cut Pro, Content Management and Photography
• Experience in Theme Park, Hospitality, the Travel Industry or Entertainment Industry preferred
• Excellent writing and communication skills
• Must have a valid TN Driver’s License with current automobile insurance and be able to drive company vehicles as required
• Must successfully complete a background check including motor vehicle and pre-employment drug screen

Knowledge, Skills, and Abilities

• Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
• Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work
• Must be self-motivated and disciplined
• Must be able to prioritize and complete work assignments on a timely basis
• Must maintain strict confidentiality and judgment regarding privileged information
• Must be committed to continuous improvement
• Must have professional appearance with good personal hygiene
• Must promote and support a “team” work environment by cooperating and helping co-workers
• Must be productive in a fast-paced, dynamic environment
• Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
• Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
• Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
• Must show appreciation of others
• Able to get along with other employees to work out problems and resolve conflicts
• Able to comprehend instructions and retain information
• Able to perform duties consistently while creating a safe and secure environment for hosts and guests
• Able to remain flexible and handle frequent changes in priorities
• Able to add, subtract, multiply and divide with accuracy
• Able to communicate effectively using standard English grammar and punctuation
• Able to tolerate various temperatures while working outdoors
• Able to meet the physical demands of the job
• Able to lift up to 40 lbs with assistance

The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.