Head of Content (TikTok & Viral Strategy)

🌎 The Algorithm Doesn’t Care About You.

But we do — if you can bend it to your will.

Every day, a million pieces of content are born. Most die nameless.

We’re looking for someone who can raise the chosen ones.

The viral. The unforgettable. The “I saw this and thought of you” tier.

If that sentence made sense to you, welcome home.

📌 Job Summary

Golden Egg is hiring a Head of Content to lead our viral content engine from our NYC office. You’ll oversee our full creative pipeline, spot trends before they explode, coach creators to be better than they thought possible, and own the performance of TikTok and Reels content across multiple brands.

We’re not looking for a content manager. We’re looking for someone with taste.

Someone who knows when to say “this won’t hit,” and when to bet the house on a trend. Someone who doesn’t just follow the culture — they help shape it.

🎯 What You'll Do:

• Lead the entire content process for TikTok & Instagram Reels
• Review, greenlight, and give high-impact feedback on short-form video drafts
• Train creators on hook theory, structure, punchlines, and pacing
• Build and maintain a trend-tracking system with lightning-fast turnaround
• Analyze performance weekly and optimize based on real data (not vibes)
• Identify, recruit, and level up new creator talent
• Work in-person with our Gen Z team in NYC to move faster than the feed

🧠 You’ll Thrive Here If You…

• Have a near-psychic sense of what’s going to go viral
• Constantly reverse-engineer why a piece of content hit 10M+ views
• Spend more time on TikTok and Instagram than you're proud of
• Know how to lead creative, not just do it yourself
• Have gone viral (personally or through client work) — and can prove it
• Want to build systems that scale creativity — and help others hit like you do

✨ Bonus If You:

• Have agency or creator studio experience
• Know how to edit (CapCut, Premiere, etc.) or script content that wins
• Can speak both “creative” and “performance” fluently
• Know what to kill (bad ideas) just as much as what to ship

📝 The Application Process

Here’s how it’ll go:

1. Initial Screening – Send us your intro + links to content or accounts you’ve worked on.
2. Short Task – You’ll complete a 1-hour screening task to showcase your taste and strategy.
3. Two Interviews – One with our team, one focused on creative leadership.
4. Final Task (if needed) – For top candidates, we may ask for a final real-world challenge.

We move fast, respect your time, and give honest feedback.

🥚 About Golden Egg

Golden Egg is a Gen Z-built and Gen Z-led creative agency helping brands go viral — not once, but over and over again. Everyone on our team is the audience we’re marketing to. We know how to speak internet, spot what’s next, and turn raw ideas into cultural moments.

We work with both early-stage startups and well-known brands, creating content that’s native to the feed and engineered to blow up. We’re fast, bold, collaborative, and deeply unserious about everything except the work. If you're obsessed with scroll-stopping content and want to be part of a team that actually gets it — you're in the right place.

💸 Compensation & Expectations

Salary Range: $85,000 – $125,000 base

• Performance bonuses based on content virality and client growth
• Optional: long-term leadership incentives for top performers

This is not a junior content role.

We’re not hiring someone to “grow into leadership.”

We’re hiring someone who can lead a high-performing content engine — now.

Here’s how we’re thinking about compensation tiers:

❌ Below $85K – Not Eligible

You may be great at content, but this role requires:

• Proven viral success (not just one-off wins)
• Strong editorial judgment
• Leadership experience (not just individual contribution)

✅ $85K–$100K – Baseline Fit

You’ve:

• Consistently created or led viral short-form content
• Coached creators or managed small teams/freelancers
• Given clear, tactical feedback that improves content performance
• Shown fluency in TikTok and Instagram Reels culture — at a professional level

💥 $100K–$115K – Ideal Fit

You’ve:

• Led content strategy and execution across multiple clients or brands
• Built creative systems and trend pipelines
• Reviewed content daily and helped others hit higher creative bars
• Scaled content that delivers both views and growth

🧠 $115K–$125K – Top-Tier Operator

You’ve:

• Built or scaled full content teams
• Led creators to consistent viral success — with process, not luck
• Owned performance across feeds, clients, and platforms
• Set the standard for what “great content” means in a social first company