Job Description
7News is seeking an engaged and collaborative Promotions Manager with experience attracting viewers and strengthening a news brand across all platforms. As part of the Creative Services Department, the successful candidate has impressive skills in writing, producing, editing and directing. Shooting ability, a plus. This role focuses on executing promotional campaigns, managing branding initiatives, and increasing viewership through innovative marketing strategies. This position is ideal for a tech-savvy, creative thinker with a data-driven mindset and a deep understanding of audience engagement in today's evolving media landscape
Key Responsibilities:
Strategic Campaign Development:
Create and implement targeted and polished promotional campaigns across broadcast, digital, and social platforms. Identify audiences, craft compelling messaging, and optimize campaign strategies based on performance analytics.
Brand Management & Coordination:
Oversee branding efforts in collaboration with producers, videographers, editors, and voiceover artists to ensure consistently effective presentation of the 7News brand and community-driven initiatives across all promotional channels.
Cross-Platform Promotion:
Ensure promotional content effectively boosts engagement on-air, online, and across social channels, supporting overall station goals and reinforcing brand presence in the market. Use insights to refine messaging and improve outcomes.
Industry Awareness:
Stay current with trends in television marketing, advertising, viewer behavior, and competitive promotional strategies to keep campaigns fresh, relevant, and impactful.
Create and implement targeted and polished promotional campaigns across broadcast, digital, and social platforms. Identify audiences, craft compelling messaging, and optimize campaign strategies based on performance analytics.
Brand Management & Coordination:
Oversee branding efforts in collaboration with producers, videographers, editors, and voiceover artists to ensure consistently effective presentation of the 7News brand and community-driven initiatives across all promotional channels.
Cross-Platform Promotion:
Ensure promotional content effectively boosts engagement on-air, online, and across social channels, supporting overall station goals and reinforcing brand presence in the market. Use insights to refine messaging and improve outcomes.
Industry Awareness:
Stay current with trends in television marketing, advertising, viewer behavior, and competitive promotional strategies to keep campaigns fresh, relevant, and impactful.
- Proven track record of successful campaign development and execution
- Strong creative vision and storytelling skills
- Experience with Adobe Creative Suite, video editing tools, and social media platforms
- Exceptional organizational, communication, and project management skills
- Ability to thrive in a fast-paced, deadline-driven environment
- Willingness to lead an enthusiastic and collaborative team
- 3+ years of leadership role in broadcast promotions, marketing, or creative services
- Bachelor’s degree in Marketing, Communications, Journalism, or related field
Preferred Knowledge:
- Knowledge of brand voice and identity development
- Comfortable in live studio production environment
- Experience in a newsroom or TV station setting
- Familiar with Nielsen ratings and other performance metrics
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