Job Description
ValleyCentral's advertising team is adding an experienced Digital Specialist in the Rio Grande Valley to support our growth! If you're hard-working and love being part of a winning team we want to hear from you!
Job Responsibilities:
- Works with Account Executives and Clients to develop and execute digital forward go-to-market advertising strategies and tactics that result in meeting and exceeding campaign goals.
- Develop media strategies for growth based on overall advertiser goals/objectives.
- Research client products, services, and current strategies to identify new opportunities for marketing and advertising campaigns.
- Ability to articulate benefits of various advertising platforms including Broadcast Television, Programmatic, OTT/CTV, Search and Social, and other emerging ad tech tactics and platform.
- Train and collaborate with Account Executives to enhance their understanding of digital products.
- Proven ability to work in a fast paced and deadline-oriented business.
Requirements & Skills:
- BA or BS in Business Marketing, Advertising or Communications preferred
- 2+ years of digital marketing or media sales preferred
- Significant knowledge of the local digital marketing services product offering and effective use for clients
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals
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