Job Description
The Advertising Specialist is responsible for supporting the Advertising Senior Manager with the flawless planning and execution of Red Bull Advertising Campaigns. The Advertising Specialist is responsible for developing inspiring and engaging advertising campaigns to amplify the World of Red Bull and build brand relevance with the next generation of consumers. The Specialist must be a strategic thinker with an innate ability to connect with consumers via Advertising and exhibit strong organizational & project management skills. They will support in the planning and execution of integrated campaigns intended to drive both Brand and Can love. This person should have an appreciation for the history of the brand, a desire to drive it forward, and a passion to learn and grow in a fast-paced environment.
All the responsibilities we'll trust you with:
CAMPAIGN MANAGEMENT & STRATEGY DEVELOPMENT
Successfully project manage key Advertising Campaigns, ensuring all programs are executed as planned, on time and on budget Assist in the launch, maintenance and wrap-up of campaigns Responsible for creating, maintaining and managing the overall campaign lifecycle timeline, including 3rd party timelines (i.e.: agencies) Responsible for developing comprehensive campaign briefs for Advertising campaigns, ensuring the campaign stays true to the strategy throughout the lifecycle Collect audience data, consumer insights & activation details as well as past campaign learnings and best practices to augment briefs Support in ideation of building annual Advertising Business Plan Work closely with the Media Team to constantly monitor and optimize campaign performance Support in developing and lead the sharing of campaign reports that highlight performance, learnings and best practices Assist in the launch and wrap-up of creative-specific Brand Studies, ensuring growth and evolution amongst key campaigns Responsible for ensuring specific data integration and compliance applicable to campaigns
CREATIVE DEVELOPMENT
Responsible for developing and/or sourcing all creative needed to launch campaign on time and on strategy Lead the creative development processes across Social, WebTV, Digital Display, SEM, TV, OOH and Radio advertising Ensure creative meets brand standards Vet all creative through mandatory legal process for proper ATL clearance purposes QA/Proofread all assets Planning and execution lead POC for all creative agency partners Drive creative review & approval processes, from concepting, through to production, trafficking and launch Guide and inspire the creative development process, by identifying gaps and opportunities within our existing efforts and assessing/highlighting creative examples to constantly enhance our consumer-facing communications Ensure thorough and accurate budget management & tracking for concepting and production
CROSS-FUNCTIONAL COLLABORATION
Facilitate ongoing collaboration with cross-departmental stakeholders throughout campaign process: Brief, Creative, Launch, Optimization, Results & Key Learnings Source creative inputs from cross-departmental stakeholders, as appropriate: Brand, Sports, Culture, Media House Maintain a collaborative and professional relationship with all Agency partners
FUTURE THINKING
Constantly monitor industry trends and competitive activity to ensure we stay at the forefront and can apply innovative thinking to our own campaigns Continually push for innovation from agencies focusing on emerging technology, new creative formats and beta opportunities
Your areas of knowledge and expertise that matter most for this role:
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
All the responsibilities we'll trust you with:
CAMPAIGN MANAGEMENT & STRATEGY DEVELOPMENT
Successfully project manage key Advertising Campaigns, ensuring all programs are executed as planned, on time and on budget Assist in the launch, maintenance and wrap-up of campaigns Responsible for creating, maintaining and managing the overall campaign lifecycle timeline, including 3rd party timelines (i.e.: agencies) Responsible for developing comprehensive campaign briefs for Advertising campaigns, ensuring the campaign stays true to the strategy throughout the lifecycle Collect audience data, consumer insights & activation details as well as past campaign learnings and best practices to augment briefs Support in ideation of building annual Advertising Business Plan Work closely with the Media Team to constantly monitor and optimize campaign performance Support in developing and lead the sharing of campaign reports that highlight performance, learnings and best practices Assist in the launch and wrap-up of creative-specific Brand Studies, ensuring growth and evolution amongst key campaigns Responsible for ensuring specific data integration and compliance applicable to campaigns
CREATIVE DEVELOPMENT
Responsible for developing and/or sourcing all creative needed to launch campaign on time and on strategy Lead the creative development processes across Social, WebTV, Digital Display, SEM, TV, OOH and Radio advertising Ensure creative meets brand standards Vet all creative through mandatory legal process for proper ATL clearance purposes QA/Proofread all assets Planning and execution lead POC for all creative agency partners Drive creative review & approval processes, from concepting, through to production, trafficking and launch Guide and inspire the creative development process, by identifying gaps and opportunities within our existing efforts and assessing/highlighting creative examples to constantly enhance our consumer-facing communications Ensure thorough and accurate budget management & tracking for concepting and production
CROSS-FUNCTIONAL COLLABORATION
Facilitate ongoing collaboration with cross-departmental stakeholders throughout campaign process: Brief, Creative, Launch, Optimization, Results & Key Learnings Source creative inputs from cross-departmental stakeholders, as appropriate: Brand, Sports, Culture, Media House Maintain a collaborative and professional relationship with all Agency partners
FUTURE THINKING
Constantly monitor industry trends and competitive activity to ensure we stay at the forefront and can apply innovative thinking to our own campaigns Continually push for innovation from agencies focusing on emerging technology, new creative formats and beta opportunities
Your areas of knowledge and expertise that matter most for this role:
- 2+ years experience
- Bachelor’s Degree or equivalent experience required
- Strategic marketer who uses consumer insights, data, and trends to build impactful, brand-led campaigns.
- Strong project manager with excellent communication, attention to detail, and the ability to lead complex, cross-functional campaigns.
- Creative, collaborative self-starter who embraces innovation, and brings a passion for the Red Bull brand.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.