Associate Director, Integrated Sports & Music Partnerships

Wasserman Music is a leading global agency representing prominent artists across all genres for live performance, touring, brand partnerships, and beyond. We are long-term career development strategists who work with artists to expand their reach and deepen their impact with audiences around the world.

Wasserman Music is part of Wasserman. Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Nashville, Chicago, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Wasserman Music represents a world-class roster of artists for live performances, touring, brand partnerships, and beyond. Our mission is to empower artists, foster culturally impactful moments, and build global audiences. The passionate, entrepreneurial agents at Wasserman Music are long-term artist development strategists who build significant, global platforms for the world's most influential artists. Wasserman Music is a division of Wasserman, a partner to iconic sports figures, music talent, brands, and properties. Our purpose is to transform and advance brands, businesses, and talent careers on a global scale.

Ideally, this role will be based in our New York office.

About The Role

Wasserman Music is seeking a highly strategic, relationship-driven Integrated Sports & Music Partnerships lead to join the Artist Services division. This role will unlock and manage high-impact music opportunities across Wasserman’s network of sports leagues, teams, athletes, properties, and brand partners, serving as a dedicated internal resource for integrating music into sports verticals globally.

Sitting within Artist Services and working closely with agents, genre teams, Brands, and Wasserman’s global Sports business, this role will identify, shape, pitch, and execute music-driven partnerships across the NBA, NFL, MLB, NHL, MLS, NCAA, global football, and more. The ideal candidate will strategically bridge music and sport—creating programming, content, social initiatives, merchandise opportunities, athlete collaborations, and live activations that elevate our artists and expand Wasserman’s cultural impact.

Reporting to the SVP, Artist Services this position serves as the connective tissue between the Music division and Wasserman’ larger Sports ecosystem.

Responsibilities & Job Outline

Sports Partnership Development & Pipeline Building:

• Build and maintain senior-level relationships with key contacts across major sports leagues, teams, governing bodies, and sports media/tech partners.
• Develop a robust, proactive partnership pipeline for music talent across sports verticals—seeding ideas, pitching artist opportunities, and shaping multi-touchpoint programs.
• Coordinate closely with Wasserman Sports leadership, Corporates and Privates and agents to
• Surface new partnership openings, tentpole initiatives, and cross-division revenue opportunities.
  
  

Artist Integration Into Sports Ecosystem

• Lead all music-related initiatives within sports, including:
• Athlete × Artist collaborations
• Halftime performances, national anthems, special-event talent
• Social and content co-creation
• Merch and capsule collections
• Awards shows, all-star weekends, finals, drafts, bowl games
• Global event integrations and cultural tentpoles
• Serve as the internal service hub for all sports-music requests, ensuring talent is represented across sports platforms and programs.
  

Cross-Functional Collaboration Across Wasserman

• Partner with agent teams, genre leads, Sports agents, Brands & Properties, Branding and Tour Marketing to develop cohesive cross-division strategies.
• Create internal workflows and best practices for activating music talent across sports verticals—ensuring seamless execution for artists, partners, and teams.
• Align music programming with sports-driven fan engagement, community moments, broadcast opportunities, and global event marketing.
  
  

Strategic Planning, Insights & Industry Knowledge

• Build an Integrated Sports × Music Partnerships Roadmap to prioritize key league moments, partner needs, seasonal sports calendars, and long-term opportunities.
• Monitor cultural trends in sports and music, identifying where talent can drive relevance and commercial value.
• Provide internal education and insights on the sports marketplace—briefing agents, artists, and internal teams on opportunities, deal structures, and best practices.
  
  

Deal Structuring, Execution & Performance

• Lead negotiation, evaluation, and execution of partnership deals in collaboration with internal legal and business affairs.
• Oversee end-to-end delivery of sports-integrated talent programs: scoping, creative development, approvals, logistics, budget oversight, and performance tracking.
• Create case studies, internal recaps, and partner-facing deliverables highlighting results and ROI.
  
  

On-Ground Support & Representation

• Attend key sports events, all-star weekends, games, festivals, and partner meetings to represent Wasserman and support artist participation.
• Serve as an in-region and global point of contact for talent, sports partners, and internal teams as programs activate.
  
  

Requirements

• 7+ years experience in sports partnerships, music partnerships, brand partnerships, entertainment strategy, or talent marketing.
• Deep understanding of the U.S. and global sports ecosystem—including league structures, event calendars, commercial models, and content/distribution channels.
• Strong network across sports agencies, leagues, teams, brands, and sports-tech or media companies.
• Demonstrated ability to build innovative sports × music programs, artist collaborations, branded partnerships, and live event integrations.
• Experience sourcing and closing high-value strategic partnerships with defined KPIs and ROI expectations.
• Exceptional communication, client service, and presentation skills with the ability to interface with artists, executives, partners, and league leadership.
• Ability to manage multiple artist campaigns simultaneously and work cross-functionally across Music and Sports teams.
• Willingness to travel and attend partner events, games, tournaments, and artist activations.
• High emotional intelligence, professionalism, tact, and discretion when interacting with talent and partners.
• Strong organizational skills with extreme attention to detail, deadlines, and internal communication.
  
  

Base salary: $80,000 plus bonus potential if applicable for role.

• Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role.
  
  

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.