Audience Development Manager, Creator & Community

This is an exciting moment for Minute Media as we scale our global brands and deepen our connection with fans and readers worldwide. The Audience Development team is at the heart of this growth, driving initiatives that turn engagement into measurable impact. Acting as a bridge across Growth, Product, Editorial, and Interactive, we ensure every project delivers on our core priorities:

• Drive Audience Growth: Scale high-quality 1P acquisition across our owned and operated portfolio.
• Enrich Fan Insights: Build a robust data ecosystem to enable personalization and unlock deep understanding of fan behavior.
• Maximize Monetization: Expand monetizable actions to increase direct revenue and boost fan lifetime value (LTV).

At Minute Media, Audience Development is where strategy meets scale - you’ll drive initiatives that grow our audiences, deepen fan engagement, and directly shape the success of our global brands.

Role Summary

We’re looking for an Audience Development Manager to drive first-party (1P) audience acquisition across Minute Media’s premier portfolio, including Sports Illustrated and FanSided. This role serves as the operational lead for our Creator and Community strategy and a strategic execution partner to the Director of Audience Development, supporting initiatives across the full audience growth roadmap.

In this role, you will design and scale audience funnels that convert passive users into engaged, monetizable segments. Sitting at the intersection of Growth, Editorial, and Interactive, you will ensure every audience touchpoint delivers a compelling value exchange, turning followers into loyal subscribers.

You will collaborate with Editorial, Video, and Podcast teams to build creator-driven 1P strategies, while managing the development of Interactive fan experiences, including Community Boards, Gated Fan Chats, and UGC activations. By creating reward-based, community-driven experiences, you will foster Superfan advocates, deepen engagement, and maximize fan Lifetime Value (LTV).

This is a unique opportunity to shape the future of Minute Media’s audiences, translating strategy into measurable growth, lasting fan loyalty, and meaningful revenue impact.

Key Responsibilities

• Creator Strategy: Partner with Editorial and Talent teams to execute audience-driven Creator initiatives across Sports Illustrated, FanSided, and all O&O brands, converting talent engagement into measurable audience growth.
• Community Activation: Support roll out and moderation of interactive fan experiences, including Community Boards, Gated Fan Chats, and UGC activations, transforming passive audience segments into high-value brand advocates.
• Omnichannel Development: Ensure all community-driven O&O channels, including Organic Social, Video platforms, and emerging messaging platforms, are set up to capture 1P data and grow enriched user profiles.
• External Partnerships: Develop a blueprint for collaborations with external influencers, athletes, and co-branded partners to reach and acquire new, relevant audiences.
• Interactive Tools: Partner with Growth & Audience Associate to deploy interactive tools that combine community-building with seamless data capture within the core tech stack.
• Measurement: Collaborate with Data and Growth teams to track performance, reduce churn, and optimize the community lifecycle to maximize fan Lifetime Value (LTV).
• Operational Support: Assist the Director of Audience Development across the full audience roadmap, from day-to-day execution to high-impact strategic growth projects.
• Creator Network: Activate established creator networks to unlock new audience acquisition opportunities and extend brand reach.

The expected salary range for this position is between $80,000 - $95,000. Actual pay will be determined based on skills, experience, and location. The benefits available for this position include flexible vacation policy, 15 paid holidays, paid parental leave, health insurance, 401(k) with company match.

• 4+ years of experience in Audience Development, Creator Strategy or Growth Marketing.
• Proven track record of building and scaling creator-led audience programs.
• Strong understanding of 1P data strategies, audience funnels, and community-driven engagement.
• Experience collaborating cross-functionally with Editorial, Growth, Product and Data teams.
• Demonstrated ability to translate strategy into execution across multiple platforms and channels.
• Excellent project management, communication, and stakeholder management skills.
• Creative instincts paired with data-driven decision making.

Advantages/Nice to Haves

• Established or developing network of creators or influencers within sports or media.
• Familiarity with community platforms such as Discord, WhatsApp/SMS, and social media channels.
• Experience supporting brand partnerships or sponsored creator programs.
• Knowledge of audience personalization, lifecycle marketing, and retention strategies.

Reporting & Collaboration

• Reports into the Growth / Audience Development organization.
• Works closely with Growth, Product, Editorial, Strategic Partnerships, Data and Sales teams.
• Partners directly with internal creators and external talent to execute audience initiatives.

Not sure that you're 100% qualified but are up for the challenge? We want you to apply!

Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Minute Media participates in E-Verify.

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