Job Description
About Baseballism
Baseballism is the original premium baseball lifestyle brand — built for ballplayers and worn by all who love the game. Founded in 2006 by four former college teammates, we've grown from a garage in Portland into baseball's official lifestyle brand. We operate across DTC, 10 retail locations, and a growing ambassador network. Everything we do is rooted in a deep love for the game and the culture around it.
About the Role
We're looking for a sharp, detail-obsessed Brand & Lifecycle Marketing Manager to own our brand voice and lifecycle marketing across every channel. This role sits at the intersection of copy, email, SMS, web, and paid media — and the right person will be someone who thinks creatively, executes precisely, and thrives in a collaborative, fast-moving environment.
You'll work directly with the Director of Marketing and be embedded in every release — from writing copy for new drops to building landing pages to executing Meta campaigns. This is a role for someone who takes ownership, communicates well with their team, brings energy to the work, and holds themselves to a high standard without being asked to.
What You'll Own
Brand Copy & Voice
• Own and manage all brand copy across every customer-facing touchpoint — email, SMS, web, ads, product descriptions, and partner communications
• Serve as the brand voice guardian — every word that goes out sounds like Baseballism
• Collaborate closely with the marketing team on copy for every collection drop, sale, and campaign
• Work with partners, collaborations, and affiliates on approved messaging and copy
• Stay current on baseball culture, trends, and conversations happening in the space
• Bring proactive ideas and fresh creative angles to every release
Email & SMS Marketing
• Own and execute all email and SMS campaigns — collection drops, sales, seasonal sends, and lower-priority communications
• Build, manage, and continuously improve automated email and SMS flows with a focus on segmentation, personalization, and conversion
• Develop more sophisticated segmentation strategies over time to drive relevance and revenue
• Monitor performance and optimize subject lines, copy, send timing, and flow logic
• Work with the content team to source and organize assets needed for all email and SMS deliverables
Web & Shopify
• Build and maintain professional-quality landing pages on Shopify — collection pages, product pages, blog posts, campaign pages, and seasonal drops
• Own all website copy and ensure every release is represented compellingly on the site
• Have a strong eye for design and layout — no coding required, but you should be able to build pages that look polished and on-brand
• Ensure the site is always accurate and aligned with what is live across all marketing channels
• Be available for occasional after-hours website updates when releases require it — this role operates within standard 40-hour expectations with flexibility around key launch moments
Meta Ads
• Execute Meta ad campaigns across all collections, sales, and ongoing evergreen campaigns with direction from the Director of Marketing
• Write ad copy, set up campaigns, manage ad sets, and monitor performance
• Understand funnel logic and how copy, creative, and targeting work together to drive results
• Flag performance observations and bring optimization suggestions to the Director of Marketing
Who You Are
• Obsessively detail-oriented — you hold yourself to a high standard and take pride in getting everything right
• Highly organized and self-sufficient — you manage your own workload, hit deadlines, and don't need to be micromanaged
• A strong writer with a natural feel for brand voice — you can write copy across formats that sounds authentic and fits the brand effortlessly
• A genuine collaborator — you communicate openly, work well with others, and make the team better
• An idea person — you bring creative angles, proactive suggestions, and real enthusiasm to every release
• Trend-aware — you stay current on what's happening in baseball culture, social media, and the broader lifestyle and DTC space
• A baseball fan or someone with a genuine appreciation for the game and its culture
• A positive team member who contributes energy and takes ownership of their work
• Experienced building and executing email and SMS campaigns and flows at a meaningful level
• Comfortable in a fast-moving environment where releases happen frequently and priorities shift