Director, Social + Digital Content

DESCRIPTION

The Director, Social + Digital Content will oversee the day to day operations of the Chargers organic social media feeds and chargers.com. This position reports to the Vice President, Digital Marketing + Social Media.

RESPONSIBILITIES

MANAGEMENT

• Lead the social programming, vertical video and digital content teams in creating and programming culturally relevant content that amplifies our brand and reaches new, engaged audiences
• Oversee the day to day content cadences across Chargers Twitter/X, TikTok, Instagram, Facebook and chargers.com
• Make strategic, real-time decisions regarding Chargers organic content
• Develop ideas that flex across platforms — while also driving best-in-class performance within specific platforms

COLLABORATION

• Serve as a liaison between social and digital content team and other teams within the organization including Community, Public Relations and Partnerships
• Manage the execution and programming of partner content across all chargers social platforms and chargers.com
• Oversee the content calendar + weekly programming meetings ensuring strategic alignment across tentpole events, activations, and partnerships
• Collaborate closely with other internal stakeholders to ideate and execute around tent pole events and organizational priorities
• Partner closely with Content Performance team to implement platform and content strategies that drive growth, revenue and engagement
• Work closely with Video Production teams to ensure content is aligned across
• Develop and implement platform-specific social media strategies that elevate our team, players, organization and brand

INNOVATION + LEADERSHIP

• Use data to guide content decisions, trend identification, resource allocation, and optimizations
• Stay on top of emerging digital trends and consistently integrate new opportunities for the Chargers’ online presence
• Execute a social-first content ecosystem, building streamlined capabilities that enable rapid content creation and deployment
• Foster a culture of creativity, experimentation, accountability, and continuous improvement

QUALIFICATIONS

• 6+ years experience managing organic social media accounts
• 2-4 years managing social/digital direct reports
• Preferred: Experience working for a professional sports team or league

REQUIRED SKILLS

• Experience managing a high-frequency and culturally relevant social media team
• Exceptional leadership and communication skills, with the ability to inspire teams and influence stakeholders at all levels
• Strong understanding of the Chargers voice and tone
• Deeply online and in tune with trends, memes, viral content and popular culture
• Well versed in football and the NFL
• Ability to work nights and weekends