Job Description
We're looking for an experienced Email Marketing Manager to create and optimize email campaigns that grow engagement, increase sales, and strengthen customer relationships. The ideal candidate is data-driven, highly organized, and excited about bringing marketing campaigns to life.
Responsibilities
Responsibilities
- Develop and execute end-to-end email marketing campaigns, including various sales messaging, sales rep communication, content newsletters, promotional blasts, and more
- Build, manage and optimize email automation workflows
- Lead strategic and tactical planning of all marketing email processes and campaigns
- Work with the Business Intelligence team to create dynamic segments to reach unique target audiences for each email campaign
- Assist in creating multichannel campaigns that incorporate email, SMS, app notifications and digital ad campaigns
- Collaborate with the creative department to build engaging, seamless email templates and manage graphics requests on a day-by-day basis
- Lead and execute integrated marketing campaigns to engage fans and increase ticket sales
- Grow the subscriber database and maintain the email marketing preference center
- Report on campaign performance and metrics, including revenue attribution for all email campaigns
- Identify process improvement opportunities and recommend enhancements to marketing automation processes
- Maintain an internal email marketing calendar
- 6+ years of experience with email marketing automation
- Experience with Marketing Automation Software (Salesforce Marketing Cloud a plus)
- Understanding of how CRM software (Salesforce) complements marketing automation
- Ability to optimize complex automation systems
- Strong oral and written communication skills
- Strong attention to detail
- Analytical, strategic, organized, with project management skills
- Adaptable and flexible in a fast-paced work environment
- Ability to manage multiple priorities
- Preferred: Working knowledge of HTML, CSS, SQL and Photoshop